管理与商务英语

出版时间：2005-1  出版社：天津大学出版社  作者：徐正华、刘常华、邹葳  页数：287  

内容概要

　　面对全球化的企业竞争，出色的英语能力绝对是必要的。希望在谈判桌上掌握全局指挥若定？想要随时吸收最新、最快的经贸资讯？就是现在，准备好提升你的商务英文能力！《管理与商务英语》针对你的需要，提供包括经济管理、商业谈判、贸易往来等相关英语，让你在全球化的商业舞台，成功夺得先机！

书籍目录

Unit One　Corporate Governance and Leadership（1）Section A Corporate GovernanceSection B Board of Directors and Higher Managerial PositionsSection C LeadershipUnit Two　Management Area（13）Section A Company StructureSection B Personnel Manager and Human Resources ManagerSection C Chief Knowledge OfficerUnit Three　Strategic Management（1）（26）Section A External and Internal EnvironmentSection B Organizational Structure and ControlSection C Other StrategiesUnit Four　Strategic Management（2）（41）Section A Acquisition StrategySection B Business-level and Corporate-level StrategySection C Competitive DynamicsUnit Five　Finding Jobs（56）Section A Job DescriptionSection B Advertisements for JobsSection C Applications and InterviewsUnit Six　Finance（70）Section A Important AccountsSection B　Stock MarketSection C Company PerformanceUnit Seven　A New Product（83）Section A Marketing A New ProductSection B Marketing ResearchSection C　Research ProcessUnit Eight　Advertisement and Promotion（100）Section A Advertising MediaSection B Promotional MixSection C　Efiective AdvertisementUnit Nine　Sales and Negotiation（117）Section A Sales Inquiries and Sales DocumentsSection B NegotiationSection C Types of Negotiation StylesUnit Ten　Distribution and Transport（137）Section A Distribution Channels and StrategiesSection B Transport Carriage and PackageSection C Transport Arrangements and DocumentsUnit Eleven　Insurance and Payment in Foreign Trsde（150）Section A　InsuranceSection B Arranging Cargo Insurance and Making Insurance ClaimsSection C Documentation and PaymentUnit Twelve　International Business（159）Section A　International BusinessSection B　Intemational Business TravelSection C　Business Ethics and Cultural DiversitySuggested Answers（175）

编辑推荐

　　面对全球化的企业竞争，出色的英语能力绝对是必要的。希望在谈判桌上掌握全局指挥若定？想要随时吸收最新、最快的经贸资讯？就是现在，准备好提升你的商务英文能力！本书针对你的需要，提供包括经济管理、商业谈判、贸易往来等相关英语，让你在全球化的商业舞台，成功夺得先机！