中国旅游景区管理模式研究

出版时间：2011-9  出版社：邹统钎、 王向宁 旅游教育出版社 (2011-09出版)  作者：邹统钎  页数：294  译者：王向宁  

内容概要

　　全书以资源经济学以及体验经济学理论为基础，把旅游景区划分为遗产型景区与开发型景区，提出了中国旅游景区管理的分类管理模式与标准管理模式。分类管理模式中又分为遗产型管理模式与体验型管理模式，前者适合遗产型景区，后者则适合开发型景区。在标准管理模式中分为绿色、等级与示范管理。提出了中国遗产型景区管理体制改革的“上统下放”说，即国家级以上遗产由国家集中管理，省级以下遗产管理模式相机选择。

书籍目录

Chapter One  IntroductionChapter Two  Fundamental Theories of Resource Economy and Experience Economy  Section One  Resource Economy: Sustainability Outlook  Section Two  Experience Economy: Tourism Experience Theory  Section Three  The Evolution Theory of Tourist AttractionsChapter Three  General Rules Regarding the Growth of Chinese Tourist Attractions  Section One  A Common Feature of the Current Successful Modes Co-existence of Multi Sectors  Section Two  Symbiosis Helping Form Compact Communities of Tourist Attractions  Section Three  Key Elements for a Successful Tourism Scenic Spot  Section Four  New Orientation of Competition: the Competition Between Natural Environment and Social EnvironmentChapter Four  Heritage Management Model--The Preservation and Development of Placeality  Section One  Tenet of Heritage Tourist Attractions  Section Two  Placeality--Core of Heritage Tourist Attractions Management  Section Three  The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity  Section Four  Comprehensive Techniques and Measures of Maintaining Placeality  Section Five  Placeality Interpretation and Exhibition: Developing and Interpreting  Section Six  Direction of Placeability TransformationChapter Five  Theater and Stage Model--Flow Experience  Section One  A Desire Model of "Four-two-three"  Section Two  Tourist Attractions as Funstribe: I Show,Therefore I Am  Section Three  Design Principles of Experience Tourism  Section Four  The Allocation of Refreshing Activity: Extreme Sports as an Example  Section Five  Some Cases of Experience Design in Tourist AttractionsChapter Six  Standardization Management--Green, Classification and Demonstration Management  Section One  Ecolabel Management  Section Two  Classified Management--AAAA Scenic Resort Standards  Section Three  Demonstration ManagementChapter Seven  Management System Reform  Section One  Review of the Existing Management System  Section Two  Challenges Faced by Existing Management Systems  Section Three  The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralization and Decentralization  Section Four  Review on the Alternative Project  Section Five  Proposals on Management Reform of Heritage Resorts--the Theory of "Centralization and Decentralization"

编辑推荐

本书为《中国旅游景区管理模式研究》(英文版)，由邹统钎所著。全书以资源经济学以及体验经济学理论为基础，把旅游景区划分为遗产型景区与开发型景区，提出了中国旅游景区管理的分类管理模式与标准管理模式。分类管理模式中又分为遗产型管理模式与体验型管理模式，前者适合遗产型景区，后者则适合开发型景区。在标准管理模式中分为绿色、等级与示范管理。提出了中国遗产型景区管理体制改革的“上统下放”说，即国家级以上遗产由国家集中管理，省级以下遗产管理模式相机选择。