商业环境

出版时间：2012-3  出版社：暨南大学出版社  作者：孔韬，王荷 编  页数：278  

内容概要

　　《商业环境》大体可分为四大模块：模块一主要阐述企业的目标和责任；模块二分别介绍企业的经济环境、社会环境及全球化对其影响；模块三阐明企业的行为及市场环境：模块四分析国际贸易的重要性及欧盟的发展状况。　　本书可作为高等专科学校、高等职业院校、成人高校、民办高校的商业类、经济类、管理类专业及相关专业的基础教材，也可作为在职商业人员培训及自学者的自学用书。

书籍目录

MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATIONTASK 1 IDENTIFY THE MISSION, VALUES AND KEY OBJECTIVES OFAN ORGANIZATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1.1 ORGANIZATIONAL MISSION1.2 CORPORATE VALUES1.3 OBJECTIVES[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 MANAGE THE RIGHT STAKEHOLDERS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]2.1 STAKEHOLDER THEORY2.2 DEFINITION OF STAKEHOLDERS2.3 KEY STAKEHOLDERS IN A BUSINESS2.4 OTHER STAKEHOLDERS IN A BUSINESS[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIALRESPONSIBILITY[ OBJECTIVES][ TASK GUIDE ][ TASK ANALYSIS ]3.1 ETHICS IN THE WORKPLACE3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY3.3 AREAS OF SOCIAL RESPONSIBILITY3.4 SUMMARY OF BUSINESS RESPONSIBILITIES[ TASK EXPANSION ][ ABILITY TRAINING]MODULE 2 ECONOMIC, SOCIAL AND GLOBALENVIRONMENTTASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS ANDRESOURCES ALLOCATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1.1 THE PURPOSE OF ECONOMIC ACTIVITIES1.2 ECONOMIC SYSTEMS1.3 RESOURCES ALLOCATION & ECONOMIC SYSTEM1.4 SUMMARY OF ECONOMIC SYSTEM[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE ANDINDUSTRIAL POLICY[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS]2.1 THE MAIN FUNCTION OF SOCIAL WELFARE2.2 INDUSTRIAL POLICY2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBALECONOMY ON CHINA-BASED ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]3.1 MACROECONOMIC POLICY3.2 GLOBAL ECONOMY AND CHINA3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBALECONOMY[ TASK EXPANSION ][ ABILITY TRAINING ]MODULE 3 MARKET STRUCTURETASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINETHE PRICING AND OUTPUT DECISIONS OF BUSINESSES[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]1.1MARKET STRUCTURE1.2 PERFECT COMPETITION1.3 MONOPOLY1.4 MONOPOLISTIC COMPETITION1.5 OLIGOPOLY1.6 SUMMARY[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONALRESPONSE[ OBJECTIVES ][ TASK GUIDE ][TASK ANALYSIS]2.1 SUPPLY & DEMAND2.2 PORTER'S FIVE MARKET FORCES2.3 SUMMARY OF MARKET FORCES[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPETHE BEHAVIOR OF A SELECTED ORGANIZATION[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]3.1 BUSINESS ENVIRONMENT3.2 ORGANIZATIONAL SWOT3.3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT[ TASK EXPANSION ][ ABILITY TRAINING ]MODULE 4 INTERNATIONAL TRADE AND THE WTODIMENSION FOR CHINA BUSINESSTASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TOCHINA BUSINESS ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]INTERNATIONAL TRADE, ECONOMIC INTEGRATION AND GLOBALMARKETS TO CHINA BUSINESS ORGANIZATION[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESSORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE 1[ TASK EXPANSION ][ ABILITY TRAINING ]TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ONCHINA BUSINESS ORGANIZATIONS[ OBJECTIVES ][ TASK GUIDE ][ TASK ANALYSIS ]ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINABUSINESS ORGANIZATIONS[ TASK EXPANSION ][ ABILITY TRAINING ]AppendixReference