农业经济管理英语

出版时间：2003-1  出版社：哈尔滨工程大学出版社  作者：廉学斌  页数：345  字数：260000  

内容概要

本教程是为了适应新世纪对农业经济与管理类专业人员在专业英语技能方面的需要，并根据教学实践及教学经验编写的。在编写过程中，编者力争做到覆盖本学科内各个主要专业，又兼顾语言难易程度，使“用英语学习专业”和“用专业学习英语”二者有机地结合起来，一举两得，相得益彰。    本教材选材于管理学、经济学、市场营销领域内的权威性专著和教材及相关案例；农业经济与管理、资源环境、城乡规划、农村区域发展等方面的最新学术论文与研究报告。主要适用于高等农业院校经济与管理专业、农村区域发展专业、市场营销专业、城乡规划专业本科生的专业外语教学使用。当然，从事农业经济管理专业的教师、科研人员、农业推广人员也会从本教程获得裨益。    本教程共设18个单元，每单元分为两个部分。每单元的PART A部分，其结构为课文、单词、阅读理解及词汇练习；PARTB部分则给出生词与短语以及阅读理解问题。教师可以根据学生的专业方向有针对性地选择相关单元进行教学安排。书后附单元PART A全部参考译文，同时给出全部练习答案，供学生参考。

书籍目录

Unit 1  Part A  The Evolution of Management  Part B  Jerry Jones Talks About Owning and Managing "America's Team"Unit 2  Part A  The Managerial Functions  Part B  Pepsi Proves It's Not to Be Tampered WithUnit 3  Part A  Management Functions Begin With Planning  Part B  What Makes for a Successful Supervisor?Unit 4  Part A  Organizing as an Essential Managerial Function  Part B  Sander's Supermarkets Store ~ 21 : Orientation of a New EmployeeUnit 5  Part A  The Staffing Function and the Human Resources Department ( I )  Part B  Intolerable Working ConditionsUnit 6  Part A  The Staffing Function and the Human Resources Department ( II )  Part B  Can Saturn's Leaders Continue the Success Story?Unit 7    Part A  Social Responsibility,Managerial Ethics and Decision Making  Part B  Marketing Planning, and Marketing ResearchUnit 8  Part A  Strategic Management  Part B  Segmentation, Product Life Cycle and Setting Market ObjectivesUnit 9  Part A  Goods and Financial Markets  Part B  Price and ProductUnit 10  Part A  Expectations  Part B  DistributionUnit 11  Part A  Openness in Goods and Financial Markets  Part B  Elasticity of DemandUnit 12  Part A  Putting All Markets Together  Part B  Rural Non- farm Income in Developing CountriesUnit 13  Part A  Overall Economic Environment and Agriculture  Part B  Patterns in RNF Activity: Inter-and Intra-regional DifferencesUnit 14  Part A  Implications for Developing Countries'Agricultural growth and Trade  Part B  The Effects of RNF Activity on FarmingUnit 15Unit 16Unit 17Unit 18参考译文Keys to exercises参考文献