电子商务专业英语

出版时间：2006-3  出版社：哈尔滨工程大学出版社  作者：宋燕  页数：163  

内容概要

　　本书作为电子商务的英语读物，重点在于介绍基本概念和理念，因此全书分为四部分依次叙述了电子商务概况、电子商务的网络平台、电子营销和因特网购物的过程；B2B、B2C、拍卖、智能代理以及广告等电子商务的应用；电子支付与协议、电子支付系统、电子营销的商务模型、一对一营销、供应链、企业资源计划、电子商务安全等基础设施；电子商务中的法律、道德以及经济事务。　　本书既可以作为电子商务相关领域专业技术人员、高级管理人员的参考用书，也可以作为高等院校电子商务或相关专业的专业英语阅读教材，或者相关企业的培训教材。

书籍目录

Part One Foundation of EC　Unit 1 Overview of Electronic Commerce　Unit 2 The Internet,Intranet and Extranet　Unit 3 Introduction of Electronic Marketing　Unit 4 Procedure for Internet ShoppingPart Two Applications of EC　Unit 5 Business-to-Business Electronic Commerce　Unit 6 Business-to-Consumer Electmnic Commerce　Unit 7 Auctions　Unit 8 Market Research and InteHigent Agents　Unit 9 Advertisenlent in ECPart Three Infrastructure and EC Support Services　Unit 10 Electronic payments and protocls　Unit 11 Primary Electronic Payment Systems for Ec　Unit 12 Typical Business Models of Electronic Marketing　Unit 13 One-to-one Marketing　Unit 14 Supply Chain and Their Management　Unit 15 ERP,Supply Chain and EC　Unit 16 Securitv in ECPart Four Legal,Ethical and Economical Issues in EC　Unit 17 Legal and Ethical issues in Intemet　Unit 18 Some Issues in Digital Economy and Success Factors