商务英语综合教程学生用书（第四册）

出版时间：2010-2  出版社：对外经济贸易大学出版社  作者：王瑞昀 编  页数：277  

前言

　　进入大众化教育以来，中国高等学校英语专业的培养目标和培养模式日趋多样化。其标志性变化就是传统的英语语言文学专业裂变成商务英语专业和翻译专业，从而形成了英语、商务英语和翻译三足鼎立的局面。虽然国内学者仍就这三个专业的共同性和差异性争论不休，但是教育部批准设立上述专业，既是顺应社会经济发展对各种英语人才需要的体现，也反映出单纯的英语语言文学专业人才的需求在减少。截止目前，已有上海对外贸易学院、对外经贸大学、广东外语外贸大学等7所高校被正式批准招收商务英语专业的学生，众多高校还在积极申请开办这一新专业。此外，据不完全统计，全国有500多所高校开设了商务英语课程。这些事实说明商务英语专业发展趋势良好，前景广阔。　　众所周知，不管英语专业如何裂变，必须要让学生打好语言基本功，掌握听说读写译的技能，只有这样才能进行语言交际。交际法认为，人们对语言的掌握是在交际过程中“习得”的。语言交际的环境越真实，就越能够掌握有效的交际能力。有鉴于此，学习真实的语言交际材料，尤其是商务语境下的语言材料，就能够缩短课堂教学与实际生活、工作的差距，学以致用，进行有效的商务沟通。基于这种认识，我们试图打破传统教材先学“阳春白雪”的语言，然后再进行商务“嫁接”的模式，而是从一开始就让学生置身于商务语境，学习商务基础理论和知识，直接进行商务实践的训练，从而为将来的职场竞争打好基础。实践证明，直接学习商务英语教材而不是基础英语，也能打好语言的基本功。据调查，许多普通高校英语（商务英语方向）专业的学生直接学习商务英语教材，四八级通过率依然分别保持在98％和85％以上，商务英语专业学生的就业率一直在99％以上，比其他相关专业学生更具竞争力。

内容概要

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。TextC主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

书籍目录

Unit One　Franchise Business　Text A  Making Your Franchise the Next McDonald's 　Text B  Case Study: 25 Years of Franchising in Ireland　Text C  Franchising -- A Safe Haven in Tough TimesUnit Two　The Real Estate Business　Text A  Finding Good Deals in Real Estate　Text B  Getting Started Right in Real Estate Investing　Text C  World's Priciest Cities to Own a HomeUnit Three　Security in E-commerce Era　Text A  OECD: Providing Consumer Protection in Electronic Commerce　Text B  Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy　Text C  A New Era of AttacksUnit Four 　Credit Card  　Text A  How Credit Cards Work 　Text B  The New Rules of Credit Cards　Text C  OECD Warns Protectionism will Worsen Financial Crisis  Unit Five　Creation of Corporate Culture  　Text A  From Factory to Family: The Creation of a Corporate Culture　Text B  Case Study: IBM Finds Profit in Diversity　Text C  Become a Company That Invents New Ideas  Unit Six　 Cultural Difference in Business  　Text A  Advice on Cross-cultural Business  　Text B  Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera　Text C  The Impact of Culture on BrandingUnit Seven　Mergers & Acquisitions　Text A  Want to Orow? Think Merger　Text B  M & A Execution -- A Case Study on Deals That Went Wrong　Text C  2009: A Busy Year for Mergers and Acquisitions in China  Unit Eight　Telecommuting　Text A  Telework　Text B  Case Study: Making Telecommuting Work　Text C  Potential Drawbacks of TeleworkUnit Nine　Business and Customer-centeredness　Text A  Daily Life, Not Markets: Customer-centered Design　Text B  Reebok and Its Customization Strategy　Text C  Secrets of Silk Production  Unit Ten　 Business Ethics  　Text A  Business Ethics　Text B  Corporate Ethics: Right Makes Might　Text C  Can I Ask for More Money?  Unit Eleven   Corporate Social Responsibility　Text A  Competitive Advantage and Corporate Social Responsibility   　Text B  Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition  　Text C  The New BusinessUnit Twelve   Piracy  　Text A  A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back　Text B  Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China　Text C  Piracy Issue at APEC

章节摘录

　　Watch the local paper for foreclosure auctions， taxsales， and HUD5 and VA6 listed properties.　Note.Auctions held　in bad weather where the propertyabsolutely must be sold are your best chance to limitcompetition and get property at rock-bottom prices.Because there is no low limit on what can be accepted（no reserve） you may win big.　　Real estate agents are going to try to sell yousomething！ When you approach them be very specificwith them and tell them to call only if they have anabsolute steal. Ask agents to give you those expiredlistings since they couldnt sell them. Suggest a 2 percentcommission if they will assist with closing the paperworkafter you make the deal with the seller on your own.　　Dont be so selective. If the property is an absolutesteal， lock it up and sell it to somebody who does like towork with that type of real estate. Get the option andhand it off to another buyer. Look for distressed sellers inaddition to distressed property.　　Post fliers everywhere —— colleges， laundromats7，shopping centers， bowling alleys， public bulletin boards，churches， local businesses， wherever large numbers ofpeople congregate. Give them a chance to give you alead on a hot deal. （For example， print up cards that say"1 pay $500 to you at closing if I buy a house that youtold me about！ Do you know anyone who is sellingproperty？ Please call 1-your name] at 555 -1212. "） Printquality business cards.　　Join organizations of all types. The sky is the limit.There are so many —— just pick the ones that you would beinterested in truly being a member in and let it be knownyou pay bounties for consummated （closed） deals.

编辑推荐

　　新基点全国高等院校商务英语专业本科系列规划教材·语言技能子系列