商务英语

出版时间：2011-7  出版社：苏州大学出版社  作者：石成舫，朱曦　主编  页数：280  

内容概要

商务英语阅读是一种针对专门用途英语的阅读，它不仅是基础英语阅读的延伸，更是商务知识的获取过程。一般来说，商务英语阅读课程的讲授对象为高等院校商务英语专业的中低年级学生或者经济管理相关专业的学生。这些学生的共同特点是：拥有相当的词汇量，掌握了一定的英语基础知识，能够阅读中等难度的英文资料；但是普遍缺乏商务背景知识的了解，对商务英语术语也较为陌生。因此，《新编商务英语阅读》的编写旨在培养读者阅读和理解英文商务相关文章的基本技能，有效获取商务信息的能力，熟知商务英语术语，为他们进一步学习商务专业课程或从事商务相关工作打下坚实的基础。本书由石成舫、朱曦主编。

书籍目录

Unit One  Economy
  Text A  Three-Way Spht
  Text B  China Takes a Short-Cut to Power
  Text C  An America Lost in Fantasy Must Recover Its Dream
Unit Two  Interntional Trade
  Text A  China's High-Tech Exports Suffer RAsing Trade Friction
  Text B  Economics Focus from Mao to the Mall
  Text C  An Uphill Battle for Chinese Textiles
Unit Three  International Finance
Text A  How Much Will the Financial Crisis Hurt America's Economic
Potential?
  Text B  Don't Get Your Hopes Up
  Text C  The Big Mac Index
Unit Four  Business Management
  Text A  How Long Will Google's Magic Last?
  Text B  The Art of Management
  Text C  Nokia at the Crossroads
Unit Five  Marketing
  Text A  Devolving Volvo
  Text B  The Box Rocks
  Text C  Basket Cases
Unit Six  Accounting
  Text A  Shifting Regulations, Technology Reshaping CPA Work
  Text B  New 401 (k) Obligations Heaped on CFOs
  Text C  Audits Add Shine to Firms
Unit Seven  Investment
  Text A  What Do Investment Banks Do7
  Text B  European Stocks Fall for Fifth Day as Oil Surges on Libya
Unrest
  Text C  Managing Debt and Credit
Unit Eight  Serviee Industry
  Text A  Mobile Services in Poor Countries Not Just Talk
  Text B  Hotels and Lodging Industry Outlook
  Text C  Chinese Mainland Travelers Outspend and Outdo Greater
China Compatriots
Unit Nine  Network & E-life
  Text A  Online Tour Companies See Growing Market
  Text B  E-life
  Text C  Internet Ghostwriters, Team-Buying and More: China's New
Media in 2010
Unit Ten  Employment
  Text A  Labor Shortage Reflects Shifting Situation
  Text B  Internship
  Text C  Career Advice for the Generation Post 90s

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