出版时间:2006-12 出版社:0-898 作者:本社 页数:192
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内容概要
剑桥标准商务英语教程》(Cambridge Business Benchmark)共由三个级别构成,分别对应BEC考试的三个级别:初级(Preliminary)、中级(Vantage)、高级(Higher)。每一级别又包含学生用书(四色印刷,书中附有录音光盘)、教师用书、自学手册。 本套教程内容真实丰富,贴近当今的商业社会。就语音素材而言,其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从最初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等国际知名企业普通员工或高管访谈的片段,奉献给读者。就文字素材而言,来自the Economist等著名财经媒体的文章更是比比皆是。
书籍目录
Unit 1 Corporate cultureUnit 2 Leaders and managersUnit 3 Internal communicationsUnit 4 Chairing meetingsUnit 5 Gustomer relationshipsUnit 6 Competitive advantageUnit 7 A proposalUnit 8 Presenting at meetingsUnit 9 Advertising and customersUnit 10 Advertising and the internetUnit 11 Sales reportsUnit 12 The sales pitch、Unit 13 Forecasts and resultsUnit 14 Financing the artsUnit 15 Late payersUnit 16 Negotiating a leaseUnit 17 Workplace atmosphereUnit 28 The workforce of the futureUnit 29 ProductivityUnit 20 Staff negotiationsUnit 21 Corporate ethicsUnit 22 Expanding abroadUnit 23 An overseas partnershipUnit 24 A planning conferenceAnswer key
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剑桥商务英语高级学生用书 BENCHMARK PDF格式下载