跨文化商务交际

出版时间：2005-9  出版社：北京蓝色畅想图书发行有限公司（原高等教育出版社）  作者：窦卫霖  页数：404  字数：630000  
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前言

　　一个企业的成功，不仅取决于它的生产能力，而且取决于它的文化能力；在国际商务活动中，还取决于它的跨文化交际能力。　　经济全球化的趋势、国际商务活动的日益频繁，越来越显示出对多元文化理解的必要性和跨文化交际能力的重要性。跨文化意识意味着直接的经济效益。一个企业想让自己的产品在国际市场上占有一席之地，一个跨国公司想在其他国家或地区取得经济效益，不仅要具备高超的经济、技术和管理水平，而且需要深刻了解对象国的文化。正因为如此，世界上许多大公司都十分重视国际商务活动中跨文化交流的研究和培训，许多经贸类大学都把跨文

内容概要

　　21世纪的中国，国际合作日益频繁也更加广泛，对参与国际商务交往人员的跨文化交际能力也提出了更高的要求。培养和提高跨文化交际能力成为英语教学的重要内容。    　本书共10章，第1至4章以跨文化交际学的基本理论为框架，阐述交际与文化的关系、文化价值观对跨文化商务交际的影响，介绍文化差异在言语和非言语方面的表现。第5至10章运用跨文化交际学理论具体分析重要商务实践活动中的文化差异，即跨文化商务写作、礼仪、谈判、营销、伦理和企业文化。  　　教材特色；　▲跨文化交际理伦与商务交往实践相结合　▲国际商务文化与中国文化相结合　▲通过幕例学习培养学生的跨文化交际能力　▲每章有学习目标和中文边注，配有图表

书籍目录

Chapter 1 Communication: An Intercultural Perspective　I.　Basics of Human Communication　　1.  Needs and Purposes for Communication　　2.  Definition of Communication　　3.  The Scope and Classification of Communication　　4.  The Process of Communication　　5.  Characteristics of Communication　II.  A Review of Intercultural Communication Study　　1.  Intercultural Communication Study in the U.S.　　2.  Intercultural Communication Study in China　　3.  The Multidisciplinary Nature of Intercultural Communication Study　III.  A Review of Intercultural Business Communication　　1.  The Research of Intercultural Business Communication　　2.  The Importance of Learning Intercultural Business Communication　　3.  The Complexity in Learning Intercultural Business CommunicationChapter 2 Understanding Cultures and Their Values　I.　The Nature of Culture　　1.  Definitions of Culture　　2.  Ingredients of Culture　　3.  Characteristics of Culture　II.  The Basics of Cultural Values　　1.  Definition of Value　　2.  Values Form the Core of Culture　　3.  Priorities of Cultural Values　III.  Understanding Cultural Patterns　　1.  Kluckhohn and Strodtbeck's Value Orientations　　2.  Hofstede-Bond's Value Dimensions　　3.  Trompenaars' Value Dimensions　　4.  Schwartz's Value Inventory　　5.  Hall's High- and Low-context OrientationChapter 3 Comprehending Verbal Communication　I.　The Relation Between language and Culture　　1.  The Influence of Culture on Language　　2.  The Influence of Language on Culture　II.  Cultural Impact on Language at Various Levels　　1.  Meanings of Words　　2.  Sociolinguistic Rules　　3.  Analysis of Speech Acts　　4.  Discourse Patterns　　5.  Verbal StylesChapter 4 Perceiving Nonverbal Communication　I.　The Basics of Nonverbal Communication　　1.  Defining Nonverbal Communication　　2.  The Importance of Nonverbal Communication　　3.  Functions of Nonverbal Communication　II.  Cultural Impact on Nonverbal Communication　　1.  Body Movement　　2.  Eye Contact　　3.  Touch　　4.  Smell　　5.  Paralanguage　　6.  Spatial Language　　7.  Temporal LanguageChapter 5 Intercultural Business Writing　I.　The Importance of Writing in Intercultural Business Communication　II.  Cultural Consideration in Planning Business Messages　　1.  Defining Purpose　　2.  Analyzing Intercultural Audiences　　3.  Selecting a Channel and Medium　III.  Cultural Consideration in Organizing Business Messages　　1.  Organizing Routine, Good-news, and Goodwill Messages　　2.  Organizing Bad-news Messages　　3.  Organizing Persuasive Messages　　4.  Organizing Reports　　5.  Organizing Employment Messages　IV.  Cultural Differences in Format and Layout of Business LettersChapter 6 Intercultural Business Etiquette and Protocol　I.　The Importance of Appropriate Etiquette and Protocol　II.　Defining Business Etiquette and Protocol　III.  Cultural Differences in Business Etiquette and Protocol　……Chapter 7　Intercultural Business NegotiationChapter 8  Intercultural Markeking CommunicationChapter 9  Intercultural Business EthicsChapter 10  Organizational Culture and Intercultural Communication TrainingKey to ExercisesBibliography

章节摘录

　　From data collected in 63 countries, with more than 60,000 individuals taking part, Schwartz derived a total of 10 distinct value types （power, achievement, hedonism, stimulation, self-direction, universalism, benevolence, tradition, conformity, and security） at an individual-level analysis.　　These individual level Value types each represent a number of values which can be combined in a joint "idea": Values located in the "Power value type are likely to indicate an individual who values social status and prestige or control and dominance over people and resources. High scores in the "Achievement" value type would indicate a high priority given to personal success and admiration. "Hedonism" represents a value type where preference is given to pleasure and self-gratification. "Stimulation" represents a group of values that express a preference for an exciting life, and "Self-direction"a distinct group of values that value independence, creativity, and freedom. The "Universalism" value type on the other side represents a preference for social justice and tolerance, whereas the "Benevolence" value domain contains values promoting the welfare of others. The "Conformity" value type contains values that represent obedience and the "Tradition" value type is made up out of values representing a respect for traditions and customs. Lastly, the "Security" value type is a value orientation containing values relating to the safety, harmony, and welfare of society and of oneself （Schwartz, 2001）.　　Viewed in a circular order, these ten types of values can be ordered into four higher order value types: "openness to change" combines stimulation, self-direction, and a part of hedonism; "self- enhancement" combines achievement and power as well as the remainder of hedonism. On the opposite side of the circle, "conservation" combines the value orientations of security, tradition, and conformity; and "self- transcendence", which combines universalism and benevolence. These four higher order value types form two bipolar conceptual dimensions.

编辑推荐

　　《跨文化商务交际》特色；　　▲跨文化交际理伦与商务交往实践相结合　　▲国际商务文化与中国文化相结合　　▲通过幕例学习培养学生的跨文化交际能力　　▲每章有学习目标和中文边注，配有图表。

用户评论 (总计5条)

•   对跨文化的商务交际做了很重要的阐述，很多场景描述，极力推荐
•   这本书是我们要用的教材，编写的很详细，事例也很生动，值得推荐！对了，我们那个固执的外教也说这书好呢！
•   本来买来想写论文的，可是没用上，不过书的内容还是不错的，可以了解到更多的关于跨文化商务交际方面的知识。
•   就当打酱油吧
•   呵呵考研必备的