商务英语综合教程

出版时间:2009-2  出版社:高等教育出版社  作者:徐章宏  页数:356  
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内容概要

《商务英语综合教程》(1~4)为商务英语专业或英语专业商务方向基础课程编写,旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。   本书为《商务英语综合教程》的第三册。本书共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始,目的是激活学生已有的与单元内容相关的知识,同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体,对单元话题做综述性介绍,适合作为精读课文(Intensive Reading);第二篇是对单元话题某个方面的讨论,难度相对小些,适合作为快速阅读(Extensive Reading);第三篇也是对单元话题某个方面的讨论,目的之一是为写作作业提供一个模版(Reading & Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业;其中第三篇课文后面设有对文章结构的分析、内容摘要等作业,为写作做准备;在商科单元里,第三篇课文主要是商务应用文体或案例分析,帮助学生了解这些文体和案例分析的规范,为商科课程做些准备。

书籍目录

Unit 1  Civilizations Warm-up Activities  Listening & Speaking    Intensive Reading  What Characterizes Civilizations? Extensive Reading  The Rise of Civilizations    Reading & Writing  Civilizations in Mesopotamia and EgyptUnit 2  Myths and Legends Warm-up Activities  Listening & Speaking    Intensive Reading  What Is Mythology?    Extensive Reading  Chinese Creation Mythology Reading & Writing  Jupiter's Love Towards EuropaUnit 3  Intercultural Communication Warm-up Activities  Listening & Speaking Intensive Reading  Managerial Caricatures Extensive Reading  Cultural Clash at Pharmacia and Upjohn Reading & Writing  Intercultural Understanding   Unit 4  Sex Education Warm-up Activities  Listening & Speaking    Intensive Reading  What to Tell the Kids About Sex Extensive Reading   Survivor's Story   Reading & Writing   No Sex or Safe Sex    Unit 5  Gender Differences Warm-up Activities     Listening & Speaking    Intensive Reading     Gender Role Behaviors and Attitudes Extensive Reading     Women Are Just Better   Reading & Writing     Wal-Mart's Gender Gap    Unit 6  Pooulation and Resources Warm-up Activities  Listening & Speaking     Intensive Reading  Population, Environment, and Resources Extensive Reading  The Population Dilemma   Reading & Writing  Population, Consumption, and ResourcesUnit 7  Social Security Warm-up Activities  Listening & Speaking     Intensive Reading  Has Social Security Become Irrelevant? Extensive Reading  Welfare    Reading & Writing  Underlying Problems with Social SecurityUnit 8  International Trade Warm-up Activities  Listening & Speaking     Intensive Reading  Free Trade and Protectionism    Extensive Reading  A Year Without "Made in China"     Reading & Writing  China, U.S. Complement Each Other in TradeUnit 9  Business Communication Warm-up Activities  Listening & Speaking     Intensive Reading  Only Communicate: Thoroughly Modern Corporations Know No Borders     Extensive Reading  Nonverbal Communication in International Business Reading & Writing  Persuasive Communication in Business   Unit 10  Marketing Warm-up Activities  Listening & Speaking    Intensive Reading  China's Supermarkets Present Export Opportunity Extensive Reading  The Real Story of New Coke   Reading & Writing  DHL Worldwide Express  Unit 11  Human Resource Management Warm-up Activities  Listening & Speaking    Intensive Reading  HR and the Economics Challenge     Extensive Reading  Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures"  Reading & Writing  Job Application Cover Letters and ResumeUnit 12  E-commerce Warm-up Activities  Listening & Speaking   Intensive Reading  Understanding E-commerce: Its Definition and Impact Extensive Reading  E-commerce in China: A Personal Perspective Reading & Writing  Time to Deploy E-business     Words & Expressions

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    商务英语综合教程 PDF格式下载


用户评论 (总计5条)

 
 

  •   不错~~老师要求的教材~内容很不错,英语很实用,与商务有关
  •   不错的~~
  •   正文都很长,西方文化方面占了较大篇幅。
  •   还蛮不错的。
  •   封面皱皱的,左上角开始封面的胶纸掀起了蛮大的一块!!而且好多好多划痕和灰尘。不开心!要不是我急用,我就退了!伤心~!
 

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