研究方法入门教程

出版时间：2011-1  出版社：高等教育出版社 高等教育出版社 (2011-01出版)  作者：王文宇 编  页数：320  

内容概要

　　随着经济全球化的深入推进，高等教育，特别是英语专业教育在新的历史转型期的文化交融层面肩负着越来越大的社会责任。为了培养具有扎实的英语基本功、相关的专业知识和文化知识、较强的英语综合应用能力和创新思维的人才，为大学英语教学改革和发展培养和提供师资，立足于中国语境，用全球化的理念和视角进行教材设计，我们组织编写了“高等院校英语专业立体化系列教材”。实现这一具有时代意义的战略任务需要广大英语专业教师树立执著的敬业精神，制订科学的、高水平的、切合实际的英语专业教学大纲，编写出版能充分体现大纲要求的有关课程（必修和选修）的配套教材，开发为课堂教学和学生自主化学习服务的、与新型电子化教学仪器设备配套的教学软件系统。由高等教育出版社策划并陆续出版的“高等院校英语专业立体化系列教材”作为“普通高等教育‘十一五’国家级规划教材”，就是为实现英语专业教学改革这一历史任务服务的。

书籍目录

Getting to Know ResearchIntroducing Research 3Dissecting Research 27Conducting ResearchDeveloping Research Questions 63Searching for Secondary Information 78Collecting Primary Information:Questionnaire Survey 104Collecting Primary Information: Interview 130Analyzing Quantitative Data 154Analyzing Qualitative Data 194Reporting FindingsDrafting the Manuscript 231Revising the Manuscript 264Appendix: Sample BA Theses

章节摘录

版权页：插图：You rely on what everyone knows and what "just makes sense." For example,it "just makes sense" that murder rates are higher in nations that do not have a deathpenalty, because people are less likely to kill if they face execution for doing so. Thisand other widely held commonsense beliefs, such as that poor youth are more likely tocommit deviant acts than those from the middle class or that most Catholics do not usebirth control, are false. Common sense is valuable in daily living, but it can allow logical fallacies to slip intoyour thinking. For example, the "gambler's fallacy" says: "If I have a long string of lossesplaying a lottery, the next time I play, my chances of winning will be better." In termsof probability and the facts, this is false. Also, common sense contains contradictoryideas that go unnoticed because people use the ideas at different times - for example,"opposites attract" and "birds of a feather flock together." Common sense can originatein tradition. It is useful and sometimes correct, but it also contains errors, misinformation,contradiction, and prejudice.

编辑推荐

《研究方法入门教程》：普通高等教育“十一五”国家级规划教材