商业伦理与社会责任

出版时间：2007-1  出版社：人民邮电  作者：杰夫·马杜拉  页数：118  
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内容概要

本系列教材主要有以下几个特点：（1）教材种类丰富。本系列教材首批推出7本商务知识双语教材，组成“英语专业工商管理双语教学教材系列”，包括《管理》（Jeff Madura著）、《运营管理与创新》（David Needle著）、《市场营销》（Louis Boone ＆ David Kurtz著）、《会计与财务管理》（Jeff Madura著）、《商业伦理与社会责任》（Jaff Madura著）以及《创办新企业》（Jaff Madura著），国内同类题材教材较少。（2）版本较新。本系列教材选摘自国外最新教材，内容了相应学科的最新理念和最新的真实案例。（3）内容规范、简洁，语言难易得当，适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。

书籍目录

Part1 Mortives and Functions of a Business  1 The Goal of a Business    Where the Profits Come From    Profyt as a Motive to Understand Business    How the Profit Motive Is Influenced by the Gouernment    Nonprofit Businesses    Dicision Making:Descisions to Create a Business  2 Resources Used to Produce Products of Services    Natural resources    Human Resources    Capital    Entrepreneurship    Decision Making:How to Use the Factors of Production  3 Key Stakeholders in a Business    Owners     Small Business Suruey:Background of Owners    Creditors    Employees    Suppliers    Customers    Summary of Key Stakeholders     Decision Making:How Business Decisions Affect Stakeholders  4 The Business Environment    Social Enuironment    Industry Enuironment    Economic Enuironment    Global Enuironment    Small Business Suruey:How Business Oweners Use Their Time     Decision Making:Responding to the Business Enuironment  5 Key Types of Business Decisions    How Business Decisions Affect Performance    How Some Business Functions Enhabce Decusuib Naking     Applying the Dey Types of Decisions to a Single Business    Results of Bad Business Decisions    Decision Making:Integrating Business Functions  College Health Club:Business Decisions at College Health Club    Summary    Key Terms    Review ＆ Critical Thinking Questions     Discussion Questions    It's Your Decision:Business Decisions at CHC    Investion in a Business    The Stock Market Game     Case:How Yahool!Created a Business    Video Case:Burton Snowboards    Inpernet Applications    Dell's Secret to Success    In－Text Study GuidePart2 Business Ethice and Social Responsibility Part3 Assessing Economic ConditionsAnswers to In－Text Study GuideGlossary

用户评论 (总计1条)

•   这本书太简单了，而且有点啰嗦。文章的重复性有点高，对一个问题反复的解释。很浅显，适合英语一般水平的读者阅读，看以拿来看着玩。