新世纪商务英语专业本科系列教材

出版时间：2011-9  出版社：上海外语教育出版社  作者：叶兴国　主编，翁凤翔　等编著  页数：256  

内容概要

“新世纪商务英语专业本科系列教材”是国内首套按照《高等学校商务英语专业本科教学要求》
(试行)编写的商务英语专业教材。教材以现代外语教育理念和教材设计理论为指导，结合商务英语语言和教学的特点，融合多年商务英语教学实践，由国内知名外语教学专家和长期从事商务英语教学的教授共同参与，联袂打造。
　　体现《教学要求》的培养目标，强调打好扎实的语言基本功，兼顾商务专业素质与人文素养的同步提升。编排和选材注重学生正确世界观和道德观的形成，注重思维能力、创新能力和跨文化交际能力的培养。
　　语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样，有助于训练学生交际能力、自主学习能力和合作学习能力。
　　单元紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球化时代的特点。为教学提供多媒体资源，丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性；主干教程配套电子教案，方便实用，充分满足个性化教学需要。

书籍目录

Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Unit 6
Unit 7
Unit 8
Unit 9
Unit 10
Unit 11
Unit 12
Unit 13
Unit 14
Unit 15　
Unit 16
Appendix:Key to Test Yourself

章节摘录

　　Lowering trade barriers is one of the most obvious means of encour-aging trade. The barriers concerned include customs duties （or tariffs） andmeasures such as import bans or quotas that restrict quantities selectively.From time to time other issues such as red tape and exchange rate policieshave also been discussed.　　Since GATT's creation in 1947-48 there have been eight rounds oftrade negotiations. A ninth round， under the Doha Development Agenda， isnow underway.~ At first these focused on lowering tariffs （customs duties）on imported goods. As a result of the negotiations， by the mid-1990s indus-trial countries' tariff rates on industrial goods had fallen steadily to less than4%.　　But by the 1980s， the negotiations had expanded to cover non-tariffbarriers on goods， and to the new areas such as services and intellectualpropetty.　　Opening markets can be beneficial， but it also requires adjustment.The WTO agreements allow countries to introduce changes gradually，through "progressive liberalization". Developing countries are usually givenlonger time to fulfill their obligations.Predictability： through binding and transparency　　Sometimes， promising not to raise a trade barrier can be as importantas lowering one， because the promise gives businesses a clearer view oftheir future opportunities. With stability and predictability， investment isencouraged， jobs are created and consumers can fully enjoy the benefits ofcompetition —— choice and lower prices. The multilateral trading system isan attempt by governments to make the business environment stable andpredictable.　　In the WTO， when countries agree to open their markets for goods orservices， they "bind" their commitments. For goods， these bindings amountto ceilings 　　n customs tariff rates. Sometimes countries tax imports at ratesthat are lower than the bound rates.~ Frequently this is the case in devel-oping countries. In developed countries the rates actually charged and thebound rates tend to be the same. 　　......