经济管理专业英语

出版时间：2007-3  出版社：哈工大  作者：唐宇  页数：293  字数：284000  

内容概要

作为经管专业英语，本书未以相关科目的专业知识为主要内容，一方面是考虑到经管类课程的专业英语对具有相关专业知识的学生来说较易理解，学起来也比较枯燥乏味，而且与其相关的原版书籍大多都有中译本。同时，对于考研应试、就业面试以及对学位论文的写作和就业后的实际工作帮助不大。另一方面是由于信息交流及检索的不畅通，学生对于相关专业的最新的原版报刊、学术论文及时尚英语接触得相对较少，其语言也相对较难理解，加之学生的英语实际应用（说写）能力大多较弱，因此，对最新的专业报道和经典的专业内容有所需求。    这是一本经济管理的专业英语教程。本书在选材时从考研、撰写论文、实际工作这三方面进行考虑，既要有实用性、新颖性、学术性，又要兼顾趣味性、知识性和题材的多样性，更重要的是所选材料的内容应与经管学科相关。除个别文章外，本书的全部文章几乎均出自2005和2006年的国外专业出版物，希望为研究生入学考试、就业面试及工作需要奠定良好的语言基础及必要的知识储备，并且可以通过领略国际级经管大师经典文献借鉴英语经管类学术期刊的学术论文，了解学术论文的基本结构与思路。

书籍目录

1.Who’s Afraid of the Big, Bad Blog ?2.The Prescription for Efficient 3.A Healthy Way of Thinking4.Green Youth and Academic Colours 5.All in a Day’s Interview6.The Next Generation of MBAs7.Ainu, Shop8.An Internet Entrepreneur’s Dotty Idea Pays Off9.Outlook: Time to Undo the Merger?10.The Blue-Colhr CEO11.The Coming Drug Bust?12.The Seats of Power13.Let’s Make a Deal14.Digital Hygicnc for the Holidays15.Coming to America16.Be Aware of the Fraudster’s Trade17.World Executive Summmy--What Could Derail the Current Expansion?18.Will Germany’s New Government Make a Difference for Its Economy?19.Brown to Seek f lbn Windfall from Banks20.Inequality Could Threaten Rising Prosperity21.Economic Outlook: Polls Apart, Germany Is on Top22.Reuben Brothers Keep Their Feet on the Grotmd23.Destruction That Is Creating a Better America24.An Interview with N.Gregory Mankiw25.Parent-onomics 10126.The Reality of Markets27.Why Is Economics So Boring?28.The Price Is Right29.The Thing Itself30.Peter Drucker’s Legacy31.Custamers, Employees Come First for Many Female Executives32.Global Poverty Needs a Global Answer33.Finding Better Solutions Faster34.Presentation Skills35.The Key to Perfect Presentations36.Problem Solving37.Are You Creative?38.Ten Ways to Watch Your Financial Weight39.An Interview with Andrew Campbell40.Enging Leadership41.The Changing Face of the Chinese Executive42.’he Strategic Conundrum43.Cross-border Negotiation: the Most Important Business Skill You Can Possess (226)44.The Adaptivc Corporation45.A Delicate Balance between Risk and Reward46.Mastering Uncertainty47.Knowledge Is Today’s Capital: an Interview with Thomas A.Stewart48.An Interview with C.K.Prahalad49.Co-creating Unique Value with Customers50.Stretching Strategic Thinking

用户评论 (总计1条)

•   上当了，全是英文。以为是经济管理专业英语有汉语对应的。全是英文，这样和我的学校发的教科书有什么区别，（留学）一顿摘抄国外学术论刊上的东西，而且年份久远，知识落后。失望。。。。。。。。。