新编大学国际商务英语函电教程

出版时间：2008-1  出版社：对外经济  作者：冯祥春 隋思忠  页数：316  

内容概要

　　本书创新性地编制了国际商务英语函电句型体系。经过对浩如烟海、纷繁杂陈的英语函电的语言、语言要素和结构进行系统而彻底的研究，本书作者沙里淘金，去粗取精，由表及里，由繁到简，最终提炼出构成国际商务英语函电语言框架体系的38个主题175个句型。纲举、目张，掌握了这175个句型就等于掌握了撰写国际商务英语函电的金钥匙，即能撰写出各门各类、洋洋洒洒的国际商务英语函电，自由驰骋于国际商业市场的交流平台。本教材各单元所配的练习覆盖面广、实践性强、操练力度深；题型灵活多样，富于知识性、创新性和挑战性，这在同类型教材中尚不多见。

书籍目录

Unit 1 Layout of a Business LetterExercisesUnit 2 Establlshment of Business RelatlonsSentence Patterns： 1.Self-introduction2.Initial Intentions and DesiresText： 1.Self-introduction2.Asking to Establish Business Relations3.Asking for Catalogues4.Invitation to Guangzhou FairWords in Focus： inform， benefit， deal， encloseExercisesUnit 3 EnqulrySentence Patterns： 1.Interest and Desires2.Enquiries3.RepliesText： 1.Showing Interests in Goods2.Making an Enquiry3.Reply to an Enquiry4.Asking to Send Proforma InvoiceWords in Focus： interest， appeal， supply， confirmExercisesUnit 4 Quotations and OffersSentence Patterns： 1.Quotations2.Offers3.Counter-offersText： 1.Quotation2.Offer3.Request of Reduction in Price4.Counter-offerWords in Focus： quote，offer， price， adviseExercisesUnit 5 Sales PrOmotionSentence Patterns： 1.Introduction of Goods2.Comparison of Goods3.Offering Favorable Terms4.Advice and RecommendationsText： 1.Introducing Commodity2.Comparison of Goods3.Promotion of a New Product4.Recommendation of a SubstituteWords in Focus： sell， compare， compete， creditExercisesUnit 6 OrderSentence Patterns： 1.Placing Orders2.Reply to Orders3.Execution of an OrderText： 1.Placing an Order2.Execution of an Order3.Delay in Fulfilling an Order4.Declining an OrderWords in Focus：order， accept， execute， stockExercisesUnit 7 Terms of Payment (Ⅰ)Sentence Patterns： 1.Choice of Terms of Payment2.Urging Establishment of L/C3.Establishment of L/CText： 1.Introducing Terms of Payment2.Acceptance of Payment by D/P instead of D/A3.Urging Establishment of L/C4.Advising Establishment of L/CWords in Focus： pay， draw， stipulate， chargeExercisesUnit 8 Terms of Payment (Ⅱ)Sentence Patterns： 1.Amendment of L/C2.Extension of L/C3.OthersText： 1.Asking for Amendment to L/C2.Amending L/C as Allowing Transshipment and Partial Shipments3.Extension of L/C4.Banking Advice of T/T RemittanceWords in Focus： amount， account， cover， valueExercisesUnit 9 InsuranceSentence Patterns： 1.Arrangement of Insurance2.CompensationText： 1.Introducing Insurance Terms2.Asking for Insurance Arrangement3.Advising Insurance Effected4.Clarification of Insurance TermsWords in Focus： insure， assure， effect， referExercisesUnit 10 ShlpmentSentence Patterns： 1.Shipping Instructions2.Shipping Advice3.Shipping DocumentsText： 1.Urging Shipment2.Shipping Instructions3.Shipping Advice (Ⅰ)4.Shipping Advice (Ⅱ)Words in Focus： forward， regard， regret， shipExercisesUnit 11 PackingSentence Patterns： 1.Packing2.MarkingText： 1.Buyers Requirements for Packing and Marking2.Information of Packing3.About Outer Packing4.Size TicketsWords in Focus： pack， specify， source， availExercisesUnit 12 ClaimSentence Patterns： 1.Making Complaints2.Lodging Claims3.Acceptance of Claims4.Rejection of ClaimsText： 1.Complaint of Order Cancellation2.A Claim for Short-weight and Inferior Quality3.Proposal for Settlement of a Claim4.Recommending a Joint ArbitratorWords in Focus： complain， claim， compensate， settleExercisesUnit 13 AgencySentence Patterns： 1.Asking for Agency2.Appointment of Agency3.Refusal to Application for AgencyText： 1.Application for Agency2.Stating Main Points in Agency Agreement3.Refusal to Agency Application4.Agents Complaint of Slow DeliveryWords in Focus： act， conform， market， favourExercisesUnit 14 Flexible TradeSentence Patterns： 1.Processing Trade2.Compensation Trade3.Joint VentureText： 1.Processing after Samples with Suppliers Materials2.Concerning Compensation Trade3.Inquiry about Conditions for Joint Ventures4.Confirmation of the Main Points in Joint Venture AgreementWords in Focus： negotiate， business， limit， exchangeExercisesUnit 15 E-mailExercisesKey to ExercisesExamination and Keys