商务英语阅读

出版时间：2006-8  出版社：对外经济贸易大学出版社  作者：刘国凡 编  页数：316  字数：517000  

内容概要

加入WTO后，我国与世界各国的经济交往与合作更加广泛，国际商务活动日益频繁，市场对外经贸人才的需求量成倍增长。面对这一形势，培养和造就一大批既懂英语又有较扎实国际经济贸易、金融和商务方面知识的综合人才是我们的当务之急。　　《商务英语阅读》一书正是在此背景下孕育而生。本书宗旨是：用英语传授经济贸易的基础理论和基础知识，对学生进行全面的、严格的经贸基础理论教育，经贸专业英语语言技能的培训，使学生既掌握经济贸易知识，又能用英语进行经贸工作，阅读有关信息和最新发展的报道。　　本书适合文秘、企业管理、财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。

书籍目录

Chapter One  Economics Introduction Lesson One  The Concepot of Economics Lesson Two  Microeconomice and Macroeconomics Lesson Three  The Income-Expenditure Model Lesson Four  How a Market Solves the Three Economic Problems Lesson Five  The Governor of the MarketChapter Two  International Trade Introduction  Lesson One  Reasons for International Trade Lesson Two  Benefits from International Trade Lesson Three  Trade-Related Theory Lesson Four  Problems in International Trade  Lesson Five  Forms of International TradeChapter Three  Marketing and Advertising  Introducition  Lesson One  Definition of Marketing Lesson Two  Advertising  Lesson Three  Markerting Mix Lesson Four  Objectives and Tasks of AdvertisingChapter Four  Management Introduction Lesson One  Management Functions Lesson Two  The Art of Management-The Eight of Management Lesson Three  The Effective Management Techniques Lesson Four  How to Be a Successful Manager Lesson Five  A Successful Law Firm-Jiangsu SundyChapter Five  Field of AccountingChapter Six  International FinanceChapter Seven  Shipping and TransportationChapter Eight  Business ContractChapter Nine  Business LawChapter Ten  Intellectual PropertyChapter Eleven  Joint Venture & International InvestmentChapter Twelve  Business Negotiation and CommunicationChpater Thirteen  International CompetitionReferences

用户评论 (总计3条)

•   竟然sofa
•   书到了，还没开始看。。。。
•   是一本阅读理解的书，我朋友看了后觉得不怎么样