THE LITTLE BOOK OF BIG PROMOTIONS 平面设计创意集锦

出版时间：2007-3  作者：Lisa Cyr，Lisa Hickey　等著  页数：351  
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内容概要

Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.    The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.    This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

书籍目录

INTRODUCTION: Positioning Yourself in the Creative MarketplacePArtⅠ  CHAPTER 1: Unconventional Surfaces and Printing Techniques  CHAPTER 2: Unique Constructions, Folds, and Die-Cuts  CHAPTER 3: interesting Bindings, Fasteners, and Wraps  CHAPTER 4: Alternative Uses and Add-OnsPARTⅡ  CHAPTER 5: Innovative  CHAPTER 6: Humor  CHAPTER 7: Unexpected  CHAPTER 8: Lush  CHAPTER 9: Tactile  CHAPTER 10: InteractivePARTⅢ  Visual Puns  Pattern Graphics  Graphics That Define a Category  Photo Graphics  Minimalist Graphics  Equity Graphics  Symbol Graphics  Personal Graphics  Brown Paper Wrapper Graphics  Lighthearted GraphicsDIRECTORY OF CONTRIBUTORSABOUT THE AUTHORS