房地产商成功之道 Success as a Real Estate Agent For Dummies

出版时间：2006-12  出版社：John Wiley & Sons Inc  作者：Dirk Zeller  页数：366  
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内容概要

Features proven, effective strategies for better prospecting and lead generation     Learn key skills and get on track for a successful career     Whether you're new to real estate or an old pro, Success as a Real Estate Agent For Dummies shows you how to become a top-performing agent. This hands-on guide will teach you all the best tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales!     Praise for Success as a Real Estate Agent For Dummies     "Get ready for real estate training camp. Finish a winner! "    —Blanche Evans, editor, Realty Times     "Solid, practical advice from one of the most dynamic coaches in real estate today."    —Stefan Swanepoel, thirteen-time author and CEO of RealtyU Group, Inc.     Discover how to     Master the art of prospecting     Research and understand your market     Develop the key skills of an agent     Find the perfect agency for you     Manage and maximize your time

作者简介

　　Dirk Zeller, who as an agent rose to the top of the real estate field quickly, has been on a meteoric rise since he began his career in 1990. Throughout his sales career, Dirk was recognized numerous times as one of the leading agents in North America

书籍目录

IntroductionPart I: Acquiring the Keys to Real Estate Success　Chapter 1: Discovering the Skills of a Successful Agent　Chapter 2: Residential versus Commercial: Deciding Which Type of Real Estate Is Right for You　Chapter 3: Pairing with the Right Agency　Chapter 4: Researching and Understanding Your MarketplacePart II: Prospecting for Buyers and Sellers　Chapter 5: Prospecting Your Way to Listings and Sales　Chapter 6: Mining Gold from Referrals　Chapter 7: Winning Business from Expired and FSBO Listings　Chapter 8: A Time-Tested Prospecting Tool: Planning and Hosting a Successful Open House　Chapter 9: Presenting and Closing Listing ContractsPart III: Developing a Winning Sales Strategy　Chapter 10: Determining a Home’s Ideal List Price　Chapter 11: Getting the House Ready for Showing　Chapter 12: Marketing Yourself and Your Properties Online and in Print　Chapter 13: Negotiating the Contract and Closing the DealPart IV: Running a Successful Real Estate Business　Chapter 14: Staking Your Competitive Position　Chapter 15: Keeping Clients for Life　Chapter 16: Maximizing Your TimePart V: The Part of Tens　Chapter 17: Ten Must-Haves for a Successful Real Estate Agent　Chapter 18: Ten Tips for Working with Buyers　Chapter 19: Ten Biggest Mistakes and How to Avoid Them　Chapter 20: Ten Web Sites for Real Estate AgentsIndex