企业与全球贫困

出版时间：2007-1  出版社：John Wiley & Sons Inc  作者：Rangan, V. Kasturi/ Quelch, John A./ Herrero, Gustavo/ Barton, Brooke/ Prahalad, C. K. (FRW)  页数：433  

内容概要

Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation. 作者简介：    V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School's Social Enterprise Initiative.

书籍目录

ForewordAcknowledgmentsIntroductionPART 1: Just who are the poor?   1  Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers?   2  Understanding Consumers and Retailers at the Base of the Pyramid in Latin America   3  Marketing Programs to Reach India’s Underserved PART 2: Meeting the Poor's Basic Needs   4  Brcko and the Arizona Market   5  Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public   6  Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the  Generic Antiretroviral Business   7  Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India's Poor   8  Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico’s Housing Crisis   9  Energizing the Base of the Pyramid: Scaling-up Successful Business Models to Achieve Universal Electrification   10  Utilities and the Poor: A Story from Colombia   11  The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V–Moreno PART 3: Building the BOP Value Chain   12  MULTIAHORRO: Barrio Store   13  Photography and the Low Income Classes in Brazil: A Case Study of Kodak   14  The Complex Business of Serving the Poor: Insights from Unilever’s Project Shakti in India   15  Creating strong businesses by developing and leveraging the productive capacity of the poor   16  ITC’s e-Choupal: A Platform Strategy for Rural Transformation   17  Nestlé’s Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition PART 4: BUSINESS & LEADERSHIP MODELS   18  Building New Business Value Chains with Low Income Sectors in Latin America   19  Developing Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines   20  When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets Part 5: ROLE OF GOVT. AND CIVIL SOCIETY   21  The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods   22  Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing   23  The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action   24  How Social Entrepreneurs Enable Human, Social, and Economic Development   25  Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico   26  Entrepreneurship and Poverty Alleviation in South Africa   27  A Gentler Capitalism: Black Business Leadership in the New South Africa PART 6: MEASURING SUCCESS   28  Microfinance: Business, Profitability, and the Creation of Social Value   29  Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance   30  Strong Double Bottom Line Banking   31  H&R Block’s Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid?   32  When is Doing Business with the Poor Good – for the Poor? A Household and National Income Accounting ApproachAppendix:Conference ParticipantsNotesReferencesAbout the ContributorsAbout the EditorsIndex