全国高等院校商务英语精品教材·全国商务英语研究会推荐教材

出版时间：2012-5  出版社：高等教育出版社  作者：吴长镛 编  页数：273  

内容概要

　　《全国高等院校商务英语精品教材：新编商务英语（第2版）阅读教程（3）》是商务英语系列教材之一，教材中的语言材料均选自当代英美报纸杂志以及某些商务专著，其内容新颖、涉及面广。本教材旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。

书籍目录

Unit 1Part A TextText A Pricing （I）Text B Pricing （II）Part B Fast ReadingUnit 2Part A TextText A Aspects of Culture （I）Text B Aspects of Culture （II）Part B Fast ReadingUnit 3Part A TextText A The Marketing Mix： The Four PsText B Burger King Revamps its ImagePart B Fast ReadingUnit 4Part A TextText A PromotionText B Sales Promotion MethodsPart B Fast ReadingUnit 5Part A TextText A Types of SalespersonsText B Marge, a Top-notch SalespersonPart B Fast ReadingTest 1Unit 6Part A TextText A LogisticsText B Physical DistributionPart B Fast ReadingUnit 7Part A TextText A Developing China's Sales and Distribution Capabilities （I）Text B Developing China's Sales and Distribution Capabilities （II）Part B Fast ReadingUnit 8Part A TextText A International MarketingText B Parker Pen's Globalization StrategyPart B Fast ReadingUnit 9Part A TextText A Methods of Payment in Foreign TradeText B The American Banking SystemPart B Fast ReadingUnit 10Part A TextText A Intellectual Property Protection in China： Does ItWarrant Worry? （I）Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）Part B Fast ReadingTest 2Some Important Reading Strategies and SkillsVocabularyKey