实用商务英语综合教程

出版时间：2011-9  出版社：人民邮电出版社  作者：李玉萍，胡多军　主编  页数：156  

内容概要

　　本书系列教材分为初级、中级、高级3册。本书是套书的初级教材，本教材编写了8个单元，以“项目引领、任务驱动”的形式编写，每一个单元为一个项目，围绕一个话题，内容涉及接待客户、商务电话、商务会议、社交礼仪、工作职业、信息呈现、产品概述及公司介绍等，每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块，并在各模块中以任务的形式插入各种练习，全面培养学生听、说、读、写、译的能力。
　　本书可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用，也适合作为高职高专财经类院校英语课程的公共教材。
　　本书附有听力材料的MP3录音光盘。另外，书后附有按字母顺序排列的总词汇表，标注了每个单词的音标，英文注释后括号中的数字表明单词或词组出现的章节。

书籍目录

Unit 1 Meeting and Entertaining Clients
　Listening & Speaking
　　Meeting and Receiving Clients
　Reading
　　Intensive Reading: Corporate Entertainment
　　Fast Reading: Places You Should Avoid When Meeting Clients
　Grammar & Usage
　　English Basic Sentence Patterns 英语基本句型
　Practical Writing
　　Notes 便条
Unit 2 Telephoning
　Listening & Speaking
　　Making and Answering Phone Calls
　Reading
　　Intensive Reading: How to Make a Successful Phone Call
　　Fast Reading: How Much Do You Know About Telephone?
　Grammar & Usage
　　Simple Present Tense 一般现在时
　Practical Writing
　　Telephone Message 电话记录
Unit 3 Meetings
　Listening & Speaking
　　Arranging and Organizing Meetings
　Reading
　　Intensive Reading: Business Meeting Etiquette
　　Fast Reading: Having Meetings in Virtual Space
　Grammar & Usage
　　Simple Past Tense 一般过去时
　Practical Writing
　　Notices 通知
Unit 4 Social Manners
　Listening & Speaking
　　Talking About Etiquette and Appropriate Table Manners
　Reading
　　Intensive Reading: Workplace Social Etiquette
　　Fast Reading: International Business Etiquette Tips
　Grammar & Usage
　　Simple Future Tense 一般将来时
　Practical Writing
　　E-mail 电子邮件
Unit 5 Jobs and Careers
　Listening & Speaking
　　Talking About Jobs
　Reading
　　Intensive Reading: Developing a Job Description
　　Fast Reading: Migrant Workers Stay Home
　Grammar & Usage
　　Present Progressive 现在进行时
　Practical Writing 88
　　Resume 简历
Unit 6 Presenting Information
　Listening & Speaking
　　Making A Good Presentation
　Reading
　　Intensive Reading: The Art of Oral Presentation
　　Fast Reading: Presentation for the 6th CICGF and Ningbo Trade
Mart
　Grammar & Usage
　　Past Progressive 过去进行时
　Practical Writing
　　Poster 海报
Unit 7 Products
　Listening & Speaking
　　Developing and Launching New Products
　Reading
　　Intensive Reading: The Product Life Cycle
　　Fast Reading: New Products Development Process
　Grammar & Usage
　　Future Progressive 将来进行时
　Practical Writing
　　Memo 备忘录
Unit 7 Company
　Listening & Speaking
　　Cooperating Between Companies Introducing The Structure of
Companies
　Reading
　　Intensive Reading: Walmart Needs to Inject More Creativity for
Growth
　　Fast Reading: Types of Business Organization
　Grammar & Usage
　　Present Perfect Tense 现在完成时
　Practical Writing
　　Fax 传真
Appendix Vocabulary

章节摘录

　　The key to giving out business cards in any culture is to show respect for the other person. Present　your card so that the other person does not have to turn it over to read your information. Use both　hands to present your card to visitors from Japan， China， Singapore， or Hong Kong. When you receive　someone else's business card， always look at it and acknowledge it. When you put it away， place it　carefully in your card case or with your business documents. Sticking it haphazardly in your pocket is　impolite to the giver. In most cases， wait until you have been introduced to give someone your card.　　Valuing time　　People's attitudes toward time vary from country to country. So don't take it personally if　someone from a more relaxed culture keeps you waiting or spends more of that commodity than you　normally would in'meetings or over meals. Stick to the rules of punctuality， but be understanding　when your contact from another country seems unconcerned.　　Honoring space issues　　Americans have a particular value for their own physical space and are uncomfortable when　other people get in their realm. If the international visitor seems to want to be close， accept　it. Backing away can send the wrong message. So can touching. You shouldn't risk violating　someone else's space by touching them in any way other than with a handshake.　　Whether the world comes to you or you go out to it， the greatest compliment you can pay your　international clients is to learn about their country and their customs. Understand differences in　behavior and honor them with your actions. Don't take offense when visitors behave according to　their norms. People from other cultures will appreciate your efforts to accommodate them and you　will find yourself building your international clientele. 　　……