物流英语阅读教程

出版时间：2005-8  出版社：南开大学出版社  作者：段云礼  页数：384  

内容概要

　　《物流英语阅读教程》是《高校物流英语系列教材》之一，是一本适合我国高校本科生和研究生使用的物流专业英语教科书。它是南开大学、天津大学等七所院校教师工作的结晶。本书特色如下：　　1.课文材料新颖，选材广泛。本教程包括课文18课，案例36项，较全面地覆盖了物流专业的各个领域。所提供案例和课文内容相关，引人入胜。　　2.精心构思，编排合理。本教程既与我国精读教材的词汇联系，又包括了阅读技能、综合填空及英汉互译练习；既提供了课上教授内容，又为读者准备了课下精神食粮。　　3.读者欲真正学好物流英语，就应广泛涉猎与该专业有关的读物，扩大知识面，因此每课课文除练习外，还为读者准备了“与课文有关的词汇与短语”及“Know—How”等内容。

书籍目录

Unit 1 Logistics and Management  Part Ⅰ In-Class Reading    Passage: The Mission of Logistics Management    Case One: The Supply of Chain and Competitive Performance Part Ⅱ After-Class Reading   Case Two: Holistic Supply Chain Management of Li & Fung Part Ⅲ Supplementary Material   Ⅰ.Topic-Related Words and Phrases   Ⅱ.Know-HowUnit 2 Logistics Network Configuration  Part Ⅰ In-Class Reading　　Passage: Features of a Network Configuration　　Case One: Nokia Group of Companies　Part Ⅱ After-Class Reading　　Case Two: Supply Line Management of Nokia Mobile Phones　Part Ⅲ Supplementary Material　　Ⅰ.Topic-Related Words and Phrases　　Ⅱ.Know-HowUnit 3 Measuring Logistics Costs and Performance　 Part Ⅰ In-Class Reading　　 Passage：The Concept of Total Cost Analysis　　 Case One：Principle of Logistics Costing　 Part Ⅱ After—Class Reading　　 Case Two：Direct Product Profitability and Merchandising　 Part Ⅲ Supplementary Material　　 Ⅰ.TOpic—Related WOrds and Phrases　　 Ⅱ.Know—HOWUnit 4 Coordinated Product and Supply Chain Design　Part Ⅰ In．Class Reading　　Passage：MaSS Customization　　Case One：National Bicycle and Dell Company　Part Ⅱ After—Class Reading　　Case Two：The DeskJet Supply Chain  Part Ⅲ Supplementary Material    Ⅰ.Topic．Related WOrds and Phrases    Ⅱ.Know．HOWUnit 5 Supply Chain Re-Engineering  Part Ⅰ In．Class Reading    Passage：Supply Chain Re—Engineering    Case One：Motorola’S Strategic Alliance with United Parcel Service(I)  Part Ⅱ After．Class Reading    Case Two：Motorola’S Strategic Alliance with United Parcel Service(II)  Part Ⅲ Supplementary Material    Ⅰ.Topic—Related Words and Phrases    Ⅱ.Know—HOWUnit 6 TransportationUnit 7 PurchasingUnit 8 Marketing ChannelsUnit 9 Distribution/Logistics StrategiesUnit 10 Third Party LogisticsUnit 11 The Value of InformationUnit 12 International Issues in Supply Chain Management(I)Unit 13 International Issues in Supply Chain Management(II)Unit 14 Strategic AliancesUnit 15 Warehousing and Inventory ManagementUnit 16 Customer Value and Supply Chain ManagementUnit 17 Effective Logistics ConfigurationUnit 18 New Trends in LogisticsKey to Study and Practice参考书目

用户评论 (总计2条)

•   英文的内容很强大，适合有一定专业基础的人看，但是中文翻译的部分，有很多不是太专业，但是不影响阅读。
•   不错,发货及时