旅游英语教程

出版时间：2009-06-01  出版社：西安交通大学出版社  作者：王晓彤  页数：328  

内容概要

　　《旅游英语教程（第2版）》主要由国际贸易概论和国际贸易实用操作两部分组成，是通俗国际贸易理论与国际贸易工作实践的结合。该教材采用了大量来源于生活、工作中的国际贸易资料来阐明相应的国际贸易理论，理论中有实践，实践中又渗透出理论，充分展现了生活、工作中大量存在的国际贸易现象，从全新的角度分析了国际贸易的丰富内涵。该教材用灵活多样的形式、地道的语言以及来源于生活、工作中的案例对国际贸易知识的普及以及解决工作中的实际问题将起到启迪及积极的推动作用。　　《旅游英语教程（第2版）》适合国际贸易专业及其他专业的学生、与国际贸易相关的工作人员及需要此方面知识的人士使用。

书籍目录

Unit 1 What Is Tourism?Additional Reading:Mass TourismUnit 2 Economic Impact of TourismAdditional Reading:Economic ImportanceUnit 3 The Retail Travel Trade--Travel AgentsAdditional Reading:Twelve Ps for a Tour GuideUnit 4 Tourism and TechnologyAdditional Reading:Virtual TourismUnit 5 Tourist Attractions and FacilitiesAdditional Reading:Design Museum, LondonUnit 6 Tourism and Related ServicsAdditional Reading:Changes of LifestylesUnit 7 Human Resource Issues in Travel and TourismAdditional Reading:Human Resource Issues in Trave and TourismUnit 8 Tourism and Public Policy--Introduction:Studying Tourism Public PolicyAdditional Reading:The Tourist as Target:Tourism as the Direct Victim of Political InstabilityUnit 9 Managing Packaged TourismAdditional Reading:Mass Market Package Holidays and Specialist Tour OperatorsUnit 10 Tourism AdvertisingAdditional Reading:Successfully Relaunching A Major Tour Operator:Transforming Owners Abr-oad into First Choice HolidaysUnit 11 EcotourismAdditional Reading:Factors Affecting the Development of EcotourismUnit 12 Sustainable Tourism DevelopmentAdditional Reading:The History of the Concept of Sustainable DevelopmentUnit 13 Leisure and TourismAdditional Reading:BackpackingUnit 14 Sport TourismAdditional Reading:Research Points so Adventure Travel Indu-stry Grouth Over Next Five YearsUnit 15 The Future of TourismAdditional Reading:Trends in TourismAppendix Ⅰ Reference Translation of TextsAppendix Ⅱ Key to the ExercisesAppendix Ⅲ TapescriptsAppendix Ⅳ Glossary