旅游经济学

出版时间：2006-8  出版社：安徽合肥工业大学  作者：徐松，李金鹏主编  页数：351  字数：547000  

内容概要

旅游经济学以市场经济理论为指导，运用西方经济学、管理学和旅游学等多科知识和方法，全面阐述了旅游经济学的基本理论和方法。全书共有14章，主要介绍旅游的基本知识、旅游者和旅游的特征、旅游产品；旅游的发展脉络；旅游的动机和影响旅游的各种因素；旅游资源的特点及旅游资源理论；比较优势、偏好重叠、规模经济、产品差异、竞争和创新、相互依存、经济一体化和博弈等旅游理论；旅游需求和旅游供给；旅游企业的目标和管理模式；旅游业的竞争、反竞争和进入方式；旅游业的经济影响、社会影响以及文化影响和环境影响旅游的关联效应和北数效应；旅游营销周戎模型；网络对旅游业不同环节的作用和影响；各国对国际旅游业采取的管理政策和措施等。全书融理论与实践于一体，既有定性理论分析，又有定量实证检验，同时也具有较强的时代性和参考价值，书后的附录更是研究旅游经济学必不可少的参考内容。

书籍目录

Chapter 1 The Basic Knowledge of Tourism  Reading Material: World Tourism Organization Changes Its Abbreviation to UNWTOChapter 2 The History of Tourism  Reading Material: International Tourism Obtains Its Best Results in 20 YearsChapter 3 Tourism Psychology  Reading Material: Global Code of Ethics Keeps Growing in ImportanceChapter 4 Tourism Resources  Reading Material: Asian Destinations on the Rise in World Tourism RankingChapter 5 The Theories of Tourism  Reading Material: Dynamics of Travel and TourismChapter 6 Tourism Demand  Reading Material: High Oil Prices Yet to Impact on TourismChapter 7 Tourism Supply  Reading Material: Travel and Tourism in China in 2004Chapter 8 Tourism Enterprises  Reading Material: The World's Biggest Industry Ever But Poorly Managed for the EnvironmentChapter 9 Tourism Competition  Reoding Material- New Trovel & Tourism Competitiveness StatisticsChapter 10 The Impact of International Tourism   Reading Material: Sustainoble Tourism-- Eliminating Poverty(STeEP)Chapter 11 Tourism Multipliers  Reading Moterial: MGM2 ond MITEIM ModelChapter 12 Tourism Marketing  Reading Material: International Tourism in 2005Chapter 13 Tourism and the Internet  Reading Material: Tourism in ChinaChapter 14 Tourism Regulation and Policy  Reading Moterial. Tourism 2020 VisionAppendix A International Tourism Arrivals by Country of DestinatioAppendix B International Tourism Receipts(US)Appendix C Tourism Competitiveness of the Whole World(2004)Appendix D China Tourism StatisticsGlossary