Running a 21st-Century Small Business: The Owner's Guide to Starting and Growing Your Company (平装)

出版时间：2006-2  出版社：Business Plus (2006年2月17日)  作者：Randy W. Kirk  页数：400  

内容概要

65% of small businesses fail within their first five years. Budding entrepreneurs simply do not have the information they need to be successful. Now, Randy Kirk offers advice on how anyone can surviveand thrivewhile starting their own small business. He discusses every aspect of starting a business, from planting the first seeds and getting off the ground to increasing revenue while decreasing costs. Kirk walks readers through each step: assessing whether or not they have what it takesfinancially and emotionallyto start a business; the issues of partnership and legally involving family members; selecting vendors; and how to hire, fire, train, and motivate employees. This will be the definitive go-to guide for the millions of people who ownor want to owna small business and live the American Dream.

书籍目录

IntroductionSECTION ONE Before You Begin　CHAPTER 1  Why Self-Employment?　CHAPTER 2  Do You Have the Right Stuff?　CHAPTER 3  What WillIt Cost?　CHAPTER 4  Basic Budgeting　CHAPTER S  What Kind of Business?　CHAPTER 6  Business Types　CHAPTER 7  Buying a Business　CHAPTER 8  The Partner Issue    Part 1 The Spouse as Partner      Part 2 OtherFamilyMembers in the Business    CHAPTER 9  Part-Time Possibilities  CHAPTER 10 Goal Setting and Success    Part 1 A Personal Evaluation Project      Part 2 Setting Goals      Part 3 Prioritize, Organize, and Internalize  SECTION TWO Opening the Doors  CHAPTER 1  Finalizing Goals    Part 1 Establishing the Basic Blueprint      Part 2 Three-Track Thinking    CHAPTER 2  Preparing the Business Plan    Part 1 The Business Purpose      Part 2 Finding a Location      Part 3 Selecting Suppliers      Part 4 Tbe Pbysical Plant      Part 5 Tbe Advertising Plan      Part 6 Projecting Your Income      Part 7 The Break-Even Analysis    CHAPTER3  Legal Requirements    Part 1 Enterprise Type      Part 2 Business Licenses and Regulations    CHAPTER4  The Grand Opening     Part 1 Last-Minute Checklist       Part 2 Operating Procedures       Part 3 Last-Minute Attitude Check       Part 4 The Dress Rehearsal       Part 5 Tbe First Day       Part 6 Surviving the First Week   CHAPTER 5  The First Month     Part 1 Training Trainin, and Retraining       Part 2 Decision Making   CHAPTER 6  Months Two Through Six     Part 1 Tbe Daily Numbers       Part 2 Tbe Montbly Statements       Part 3 Dealing witb Crisis  SECTION THREE The First Three Years  CHAPTER 1  Why Businesses Succeed  CHAPTER 2  Why Businesses Fail  CHAPTER 3 Almighty Cash    Part I Bookkeeping Concepts    ……SECTION FOUR Managing Yourself and OthersSECTION FIVE Managing Your AssetsConclusionAppendix: Additional ReadingIndex