黑领结的选择

出版时间：2007-1  出版社：John Wiley & Sons Inc  作者：Feldman, Karen  页数：216  

内容概要

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition     "I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"　　—Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine 　　"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"　　—Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's 　　"Harry Freedman knows how to plan an event. He has it down to an art. "　　—World-renowned artist PETER MAX 　　Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to: 　　Decide on the best kind of event for your organization 　　Select the best location and date for your event 　　Develop budgets 　　Reach and book celebrities 　　Create invitations and get publicity 　　Set ticket prices 　　Organize and motivate your committees 　　This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause. 　　作者简介：　　HARRY A. FREEDMAN is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.

书籍目录

IntroductionChapter 1: Choosing the Right Event　Marketing　Sample Events　Thinking It Through　Time and DateChapter 2: Money Matters　Location　Lights and Sound　Food and Catering　Feeding Workers　Entertainment　Decorations　Security　Insurance　Getting Graphic　Publicity　Care and Feeding of Committees　Free Tickets　Postage　Specialized Costs　Special Event Planners　Setting Ticket Prices　Double CheckingChapter 3: Who’s In Charge? 　Picking an Event Coordinator/Manager　The Event Manager’s Job　Getting Started　Financial ControlChapter 4: Committees and Commitments　The Recruiting Process　Motivating the Troops　Working Committees　Volunteer Retention　Regal RecognitionChapter 5: Other People’s Money　Media First　Getting Maximum Support　Other Creative Sponsorships　Tapping into Money　Following Up　Conflicts of InterestChapter 6: On Location　Researching the Right Site　Site Considerations　Setting SitesChapter 7: Food, Glorious and Otherwise　Critical Details　Ideas for Meals, Food, and Settings　Caterers　All Dressed Up　Look to the Experts　Going It Alone　Time-Savers　At the Site　If Disaster Strikes　Liquor and Other Beverages　Feeding Staff and Volunteers　Leftovers　TippingChapter 8: Auctions and Other Profit Boosters　Internet Auctions　Up Close and Personal　AdvertisingChapter 9: Reaching for the Stars　When Free Costs Money　Lining Up a Celebrity　Serious Stargazing　Harnessing Star Power　Royal TreatmentChapter 10: The Media and the Message　Media Promotion　Invitation Events　Identification　Multipart Invitations　Advance Notice　A Fresh Look　Ordering Invitations　Time Frame　Getting Them Out　Following Up　Promotion　Minding the Media　Public Service Announcements　Talk, Talk　Print Media　Making News　Promotion Time Frame　Other PublicityChapter 11: The Final Countdown　Checking It Twice　Last-Minute Needs　RegistrationChapter 12: After Words　Post-Event EvaluationChapter 13: Tools of the Trade　Auctions/Raffles　Celebrity Sources　Speakers’ Bureaus　Charity Watchdogs/Databases　Credit Cards　Donor Gifts　Fundraising Consultants/Event Management　Fundraising/Trade Organizations　Online Resources　Promotional Materials　Publications　Software　Travel Sources　Web-Site ManagementIndex