电子商务-英文版

出版时间：2011-6  出版社：廖丽洁、朱立立、 徐小贞 高等教育出版社 (2011-06出版)  作者：廖丽洁 编  页数：179  

内容概要

　　《国际商务系列英语教材·普通高等教育十一五国家级规划教材：电子商务》采用英语编写，帮助学习者使用英语进行思考和理解。电子商务是全球一体化、信息时代的产物，采用英语教学和学习有助于师生第一手地阅读和理解到这一领域的基本知识和先进理念。以这种形式获得的知识和技能更加直接、更加先进。

书籍目录

Unit 1 Overview Of E-commerce Information Box 1.1 Introductory Case 1.2 Understanding E-commerce 1.3 Evolution of E-commerce 1.4 Business Models of E-commerce 1.5 Unit Case Online Activities Ⅰ.In-class Activities Ⅱ.After-class Activities Ⅲ.Up-to-date Workshop Key Terms and Concepts Projects for Assignment Unit 2 Foundations ofE-commerce Information Box 2.1 Introductory Case 2.2 E-commerce vs.Traditional Commerce 2.3 Major Categories of E-commerce 2.4 Benefits and Limitations of E-commerce 2.5 Unit Case Online Activities Ⅰ.In-class Activities Ⅱ.After-class Activities Ⅲ.Up-to-date Workshop Key Terms and Concepts Projects for Assignment Unit 3 Infrastructure forE-commerce Information Box 3.1 Introductory Case 3.2 Internet Notions 3.3 Web Hosting and Website 3.4 Internet Security 3.5 Unit Case Online Activities Ⅰ.In-class Activities Ⅱ.After-class Activities Ⅲ.Up-to-date Workshop Key Terms and Concepts Projects for Assignment Unit 4 Electronic paymentSystems Information Box 4.1 Introductory Case 4.2 Electronic Payment Systems (EPS) vs.Traditional Payment Systems 4.3 Electronic Payment Categories 4.4 Secure Requirements of E-payment Systems 4.5 Unit Case Online Activities Ⅰ.In-class Activities Ⅱ.After-class Activities Ⅲ.Up-to-date Workshop Key Terms and Concepts Projects for Assignment Unit 5 BusinessStrategyof E-commerce Information Box 5.1 Introductory Case 5.2 Strategic Planning Process 5.3 SWOT Analysis 5.4 E-commerce Strategy Implementation 5.5 Unit Case Online Activities Ⅰ.In-class Activities Ⅱ.After-class Activities Ⅲ.Up-to-date Workshop Key Terms and Concepts Projects for Assignment Unit 6 B2B， B2C & C2C E-commerce Information Box 6.1 Introductory Case 6.2 Business-to-business E-commerce 6.3 Business-to-consumer E-commerce 6.4 Comparison of B2B and B2C 6.5 Consumer-to-consumer E-commerce 6.6 Unit Case Online Activities Ⅰ.In-class Activities Ⅱ.After-class Activities Ⅲ.Up-to-date Workshop Key Terms and Concepts Projects for Assignment Unit 7 OnlineAdvertising Information Box 7.1 Introductory Case 7.2 An Introduction to Online Advertising 7.3 Key Terminologies in Web Measurement 7.4 Online Advertising vs.Traditional Advertising 7.5 Online Advertising Models 7.6 Measurement of Online Advertising 7.7 Unit Case Online Activities Ⅰ.In-class Activities Ⅱ.After-class Activities Ⅲ.Up-to-date Workshop Key Terms and Concepts Projects for Assignment Unit 8 E-commerce GlobalIssues and Development in China Information Box 8.1 Introductory Case 8.2 Global E-commerce Framework 8.3 Barriers to E-commerce Development 8.4 E-commerce Development in China 8.5 Features and Barriers to E-comnrce Development in China 8.6 Unit Case Online Activities Ⅰ.In-class Activities Ⅱ.After-class Activities Ⅲ.Up-to-date Workshop Key Terms and Concepts Projects for Assignment References

章节摘录

版权页：   插图：    The advantages of this paying method are: Your money is safe/secure in the bank: If you happen to lose the card, the account is still linked to your name. Therefore, unlike cash systems there is a way the bank can verify your account balance and the money itself is not lost. There is no need to open a new account: Unlike cash systems, which require the user to open a new account with a bank that is currently handling this type of transaction,with the credit card system the customer is able to keep the bank account and credit card the customer currently has. This is a very important factor in the early stages of web commerce. The main disadvantage of this paying method is: Lack of privacy: Unlike cash transactions that are anonymous, credit card transactions link your name to the account. Therefore, the customer will not be able to maintain the anonymity of a cash transaction. He/she also runs the risk of having his/her name added to a bunch of mailing lists. 4.3.1.2 Debit Cards Most online shoppers use credit cards to pay for their online purchases. But debit cards-which authorize merchants to debit your bank account electronically-are increasing in use.Your debit card may be an automated teller machine (ATM) card that can be used for retail purchases. To complete a debit card transaction, you may have to use a personal identification number (PIN), some form of a signature or other identification, or a combination of theseidentifiers. Some cards have both credit and debit features: You select the payment option at the point-of-sale. But remember, although a debit card may look like a credit card, the money for debit purchases is transferred almost immediately from your bank account to the merchant's account. In addition, your liability limits for a lost or stolen debit card and unauthorized use are different from your liability if your credit card is lost, stolen or used without your authorization.

编辑推荐

《普通高等教育"十一五"国家级规划教材•国际商务系列英语教材:电子商务(英文版)》是普通高等教育“十一五”国家级规划教材。