全球商务管理

出版时间：2012-8  出版社：中山大学出版社  作者：胡松华  页数：291  字数：378000  

内容概要

胡松华编著的《全球商务管理》为全英文教材，比较系统地介绍了国际商务管理的各个方面，包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供链管理等丰富的内容。该书内容翔实，体例完整，方便教学。每章含有的案例和中国的实际情况结合紧密，资料主要来源于国内企业，具有很强的实操性，所以本书理论和实际相结合得较好。

书籍目录

Preface
Chapter 1  Challenges of Global Business Management
  Opening Case: Galanz, a Workshop of the World
  1.1  Significance of International Business
  1.2  The Role of Global Business Environment
  1.3  The Decision-Making Function of International Manage
  1.4  Summary
  1.5  Scenario Analysis
Chapter 2  International Entry Modes
  Opening Case: Nestl6's Global Drive
  2. 1  Basic Types of International Entry Modes
  2.2  A Comparison of Entry Modes
  2. 3  Selecting the Mode of Entry
  2. 4  Summary
  2.5  Scenario Analysis
Chapter 3  International Investment: Theory and Practice
  Opening Case: Aflac's Success in Japan
  3.1  The Scope of International Investment
  3.2  The MNE: Evolution, Structure, and Characteristics
  3.3  FDI Theories and Theories of the MNE
  3.4  Porter's Diamond Model
  3.5  Summary
  Active Learning Case: Global Finance Gurus: Buffett vs. Soros
  Case Study: Nestl6 in India
Chapter 4  International Trade: Theory and Policy
  Opening Case: Trade between the U. S. and China
  4. 1  Rationale of International Trade
  4.2  International Trade Barrie
  4. 3  International Trading System
  4. 4  Summary
  Short Story: An Exchange between Tom and Huck
Chapter 5  International Trade Practice
  Opening Case: Which Bank should the Documents be Presented to? 
.,
  5.1  International Trade Terms
  5.2  Remittance and Collection
  5.3  Letter of Credit (L/C)
  5.4  Summary
  5.5  Scenario Analysis
Chapter 6  Global Strategic Management
  Opening Case: The Rise of Haier as a Global Manufacturer
  6. 1  The Nature of Global Strategic Management
  6.2  Global Strategy
  6.3  Global Strategic Formulation
  6.4  Global Strategic Implementation
  6.5  Global Strategic Control
  6. 6  Summary
Chapter 7  Global Organization Design
  Opening Case: Procter & Gamble's Organization Overhaul
  7. 1  International Division Structure
  7.2  Global Product Structure
  7.3  Global Geographic Structure
  7.4  Global Functional Structure
  7.5  Global Matrix Structure
  7.6  Summary
Chapter 8  International Investment Management
  Opening Case: "IBM PC" Goes to Lenovo
  8. 1  Forms of Foreign Direct Investment
  8.2  Managing Foreign Exchange Risks
  8.3  Cost of Capital for International Investment
  8.4  Investment Approaches
  8.5  Feasibility Study for International Projects
  8.6  Summary
  Closing Case: Matsushita in Hollywood
Chapter 9  Global Operation Management
  Opening Case: Flextronics' Operatio in China
  9. 1  Advantages of Global Operatio
  9. 2  International Production
  9.3  Global Sourcing
  9.4  International Trafer Pricing
  9. 5  Summary
  Appendix to Chapter 9 : An Optimal Trafer Pricing Model
Chapter 10  Global Supply Chain Management
  Opening Case: Li & Fung, a Leader in GSCM
  10. 1  Logistics and Supply Chain Management
  10. 2  International Inventory and Information Flow
  10. 3  International Traportation
  10. 4  Traport Documents
  10. 5  Summary
Appendix
  Appendix 1  International Rules for the Interpretation of Trade
Terms 2010 (Excerpts)
  Appendix 2  ICC Uniform Customs and Practice for Documentary
Credits ( UCP 600)
  Appendix 3  United Natio Convention on Contracts for the
International Sale of Goods (1980)
  Appendix 4  The Hague-Visby Rules (1968)
Glossary : Chinese Tralation
Bibliography