高职通用英语（含练习册）

出版时间：2005-7  出版社：上海交通大学  作者：李德荣 编  页数：249  字数：516000  

内容概要

《高职通用英语》是一套专供高职学生使用的英语教材。它是采用2000年出版的《学院英语》开展了两轮教学实践的基础上，结合教育部有关新的考核要求，重新组织素材编写而成的。    高职的英语教学，更为强调学生获得运用英语进行工作和日常交流的能力。本书作者在这方面做了积极的尝试，受到了许多高职院校的肯定和欢迎。高职英语教学的主要特点是强调“能力为本”，加强口语和听力训练，努力将听、说、读、写等技能训练有机结合，避免把整体性很强的语言学习（尤其在基础阶段）人为地分割为互不相干的数门课程。《高职通用英语》在坚持以上特色的基础上，吸收了教学和学生所提的意见，更为注重基本技能训练，在选题和编排方面都有提高，扩大了容量，增加了学生练习册。这套书共有四册（预备级和一～三册），本书为预备级，专供入学时英语基础较差的学生使用。整套书的教学要求贴近高职学生参加的全国高等学校英语应用能力考试水准。

书籍目录

Unit 1  Language and Culture  Text A Lealning a Language—Language Leatning among Children  Text B Seeds of the Philippine Culture  Translation Understanding Translation of Business English  Guided Writing Business Communications(1)Unit 2  Marketing Srtategy  Text A The Hallmarks of Familiarity—Brand Marketing  Text B Patience Is a Profit Center—Direct Marketing Strategy  Translation Translating E-mails  Guided Writing Business Communications(2)Unit 3  Cell Phone  Text A Talk to Your Kids about Cell Phone Use  Text B Online Demon-Hunter  Translation Technical words and phrases  Guided Writing Letters of EnquiryUnit 4  How to Manage Your Boss  Text A How to Manage Your Boss-Understanding Yourself  Text B Attention,Class!!!6Ways to Be a Smarter Teacher  Translation How to rtanslate polite formual in business letters  Guided Writing Writings of OfferUnit 5  Nature  Text A Globe Drying Up at Fast Pace   Text B Deluged without Warning  Translation Translating international advertisemens(1)  Guided Writing Letters for Establishing/Maintaining  Business RelationsUnit 6  E-commerce  Text A E-commerce Takes off  Text B The Finer Points of E-Mail Etiquette  Translation Translating international advertisements(2)  Guided Writing Letters for Delayed PaymentUnit 7  Teaching Kids  Text A Children Need to Play,Not Compete  Text B Return to Tendrness  Translation Translating keywords in business contract  Cuided Writing Letters of NoticeUnit 8  Economy  Text A Why the War against Tettor Will Boost the Economy  Text B Yes or No:A Debate  Translation Translating business contract  Guided Writing Fax WritingUnit 9  Public Speaking  Text A The Art of Public Speaking(1)  Text B The Art of Public Speakint(2)  Translation Translating business cards  Guided Writing E-mail WritingUnit 10  Marketing  Text A Marketing  Text B Managing Your Boss  Translation Translating firm names  Guided Writing Contract