新闻传播专业英语

出版时间：2011-12  出版社：华中科技大学出版社  作者：严怡宁  页数：396  

内容概要

　　《新闻传播专业英语》以培养学生具有与国外相关人士交流媒体发展和新闻传播专业的能力为目标，内容共分12章，涉及报纸、杂志、书籍、广播、电视、电影、网络、广告等领域。本书适合高等院校新闻传播专业学生使用，也可供相关爱好者学习。

书籍目录

Chapter One Mass Media and Mass Communication
　Section 1 The Role of Media and Mass Communication in an
Information Society
　Section 2 Mass Communication Process
　Section 3 Mass Media Effects
Chapter Two Newspaper
　Section 1 Overview of Newspaper Industry
　Section 2 Different Forms of Newspaper Articles
　Section 3 Newspaper Development and Challenges
Chapter Three Magazine
　Section 1 Function and Readership
　Section 2 Types of Magazine
　Section 3 Difficulties and Hopes
Chapter Four Book
　Section 1 Special Features
　Section 2 Types of Books
　Section 3 New Trends
Chapter Five Radio Broadcasting
　Section 1 　Golden Days of Radio
　Section 2　 Adjustment and Development
　Section 3　 New Trends of Radio Development
Chapter Six TV Broadcasting
　Section 1 Dominant Role of TV in People’s Life
　Section 2　Technological Development
　Section 3 TV Journalism
　Section 4 Controversial Issues
　Section 5 TV Regulation
Chapter Seven Film
　Section 1 Beginning Days
　Section 2 U.S. Film Industry
　Section 3 Bollywood and Film Industry in India
　Section 4 Chinese Film Industry
Chapter Eight Internet
　Section 1 Advantages
　Section 2 Worries
　Section 3 Regulation and Control

章节摘录

　　In the United States, dailies are more influential as people spend more on them.  As the U.S.A. is a big country and American people are more interested in local issues, for a long time there are few national daily newspapers with really big impact.  USA Today, started as America's first national daily general-interest newspaper in 1982 has gained popularity with efforts for many years.  The use of color and graphics, shorter stories and simpler language, and focus on topics of sports and weather, improved its readability and made a significant impact on other newspapers.  The Wall Street Journal, a financial newspaper and the Christian Science Monitor, focused on news interpretation and features about art and literature, are more specialized ones which fall into the category of national newspapers.　　……

编辑推荐

　　本教材的内容时间跨越数百年，从新闻传播思想的经典文献到当代学者对新闻与大众传播媒介最新动态的描述，涉及了新闻与传播史的一些重要阶段和重要著述。学科以新闻学和传播学为主，包括与新闻学和传播学相关或交叉的政治学、经济学、法学、文化学、社会学等。

用户评论 (总计1条)

•   产品很好，就是物流有点慢。。。。总体来说是不错的