商务英语步步赢

出版时间：2010-1  出版社：国防工业出版社  作者：盛丹丹 主编  页数：253  

前言

　　随着国际间商务交往的愈加频繁，国内掀起了学习商务英语的热潮，而真正实用的商务类图书却很少。应广大读者的要求，我们推出了这套《商务英语步步赢》。本套丛书采用独特的“点、线、面”结合的思维模式，邀请众多外教和商界成功人士并联手明星级BEC培训教师齐力打造双语“情景灌输”的学习方法。这套书不仅为正在从事着或即将从事涉外商务活动的人士提供了交流工具，更为BEC、雅思以及托业考生提供了应试宝典。　　《词不离境赢天下》把商务考试和商务谈判中的高频词汇（点）融入到一个实际的情境（面）之中，在一个完整的情景对话中，重点提出这些词汇，进行系统地扩展学习，由此词汇再进行8倍、10倍、20倍等的拓展速记，并列举大量例句（线），加深记忆。本书还把BEC考试和实际商务应用中的高频词汇进行了拓展，真正地实现了触类旁通，事半功倍。全书分为6章20个单元，包括合作开端、讨论价格、订购货物、运送货物、风险与纷争、合作方式等商务场景。该书简化了一些商务情景下冗长难懂的词汇和句子，例句全部是商务活动中最典型和具有代表性的句子，目的是使读者在学习商务词汇的同时，通过大量实用例句的输入，提高应试语感和商务交际能力。　　《万用句典赢天下》特点是“急用”、“全面”，是此套丛书的“线”。全书分为7章59个单元300多个情景小话题，包含商务接待、市场营销、有关展会、对外贸易、商务谈判、商务会议、人力资源等内容。本书对商务场景中可能会遇到的种种句子，进行全面、系统的概括，可以随查随用。虽然是“线”的积累，但是相信这种经纬纵横的交错，可以网罗商务场景下的所有实战经典句！

内容概要

本书是套书中在“点”、“线”积累基础上的“面”的飞跃。每一单元开端设计几个温故知新的句子，用于热身和巩固学习。然后是两个难易有梯度的情景实战对话，对话的选择是有针对性的，在体现这一单元主题下的不同情况的应对和处理方式。在学习语言的同时，还可掌握谈判技巧、公关方式和国际礼仪。全书分为11章139个单元，包含商务交际、价格与付款方式、包装与物流、贸易方式、商贸进出口、商务会议、公司运作、市场营销、客户关系管理、与银行打交道、商务旅行，可谓真正的商务话题大全。

书籍目录

Chapter 1 Business Communications 商务交际　Unit 1 Answering the Telephone接听电话　Unit 2 DiMing a Wrong Number打错电话　Unit 3 Calling a Switchboard电话转接　Unit 4 Arranging an Appointment安排约会　Unit 5 Putting Off an Appointment推迟约会　Unit 6 Canceling an Appointment取消约会　Unit 7 Visiting Clients拜访客户　Unit 8 Reception商务接待　Unit 9 Introduction of the Company公司介绍　Unit 10 Visiting Factories参观工厂　Unit 1 1 Business Meals商务会餐　Unit 12 Arranging Activities安排活动　Unit 13 Seeing Off Customers送别客户Chapter 2 Price and Terms of Payment 价格与付款方式　Unit 1 Inquiry询盘　Unit 2 Offer报盘　Unit 3 Counter-Offer还盘　Unit 4 CIF成本、保险加运费价　Unit 5 DDP完税后交货价　Unit 6 EXW工厂交货价　Unit 7 FOB船上交货价　Unit 8 Remittance汇付　Unit 9 Collection托收　Unit 10 Letter of Credit信用证　Unit 11 Letter of Guarantee保函Chapter 3 Packing and Logistics 包装与物流　Unit 1 Mode of Packing包装方式　Unit 2 Ways of Shipment装运方式　Unit 3 Date of Shipment装运期限　Unit 4 Chartering a Vessel租船订舱　Unit 5 Port of Departure起运港　Unit 6 Port of Destination目的港　Unit 7 Transshipment Port中转港　Unit 8 Clearance of Goods报关　Unit 9 Customs Clearance结关　Unit 10 Export Drawback出口退税　Unit 11 Exemption from Duty进口免税Chapter 4 Forms of Trade 贸易方式　Unit 1 Technology Transfer技术转让　Unit 2 Bidding招标　Unit 3 Tender投标　Unit 4 Joint Venture合资企业　Unit 5 Compensation Trade补偿贸易　Unit 6 Barter Trade易货贸易　Unit 7 Consignment Trade寄售贸易　Unit 8 Processing Business加工业务　Unit 9 Assembling Business装配业务　Unit 10 Financing融资　Unit 1l Agent有关代理　Unit 12 Commission佣金问题Chapter 5 Import and Export商贸进出口　Unit 1 Credit Inquiry资信调查　Unit 2 Establishing Trade Relations建立贸易关系　Unit 3 Quantity of the Order订货数量　Unit 4 Quality of Goods货物质量　Unit 5 Ordering Goods下订单　Unit 6 Out of stock缺货　Unit 7 Insurance Rate保险费率　Unit 8 Commodity Inspection商品检验　Unit 9 Signing a Contract签订合同　Unit 10 Revision of a Contract修改合同Chapter 6 Business Conferences 商务会议　Unit 1 Preparing for a Meeting会议筹备　Unit 2 Agenda会议议程　Unit 3 Beginning the Meeting会议开始　Unit 4 Discussing During the Meeting会议讨论　Unit 5 Summarization and Adjournment总结闭会Chapter 7 Company Operation 公司运作　Unit 1 Competition竞争　Unit 2 Partnership合作关系　Unit 3 Product Launch新产品发布会　Unit 4 Press Conference记者招待会　Unit 5 Registering a Trademark商标注册　Unit 6 Patent专利　Unit 7 Financial Affairs公司财务　Unit 8 Company Website公司网站　Unit 9 Mergers公司合并　Unit 10 Branch Offices分支机构Chapter 8 Marketing ＆Sales 市场营销　Unit 1 Market Research市场调研　Unit 2 Target Audience目标消费者　Unit 3 Promotion by Salesperson登门推销　Unit 4 Advertising Campaign广告运作　Unit 5 Choosing Media选择媒体　Unit 6 Details of all Advertisement广告细节　Unit 7 Promotional Events促销活动　Unit 8 Preparing for a Trade Show准备展会　Unit 9 Trade Shows展会现场 　Unit 10 Product Demonstrations产品展示　Unit 11 E-commerce电子商务　Unit 12 After-Sale Service售后服务Chapter 9 Customer Relationship Management 客户关系管理　Unit 1 Complaints About Quality质量投诉　Unit 2 Complaints About Short Quantity短重投诉　Unit 3 Dealing with Complaints处理投诉　Unit 4 Wrong Shipment错发货物　Unit 5 Returning the Goods退货　Unit 6 Claims索赔 　Unit 7 Arbitration诉诸仲裁　Unit 8 Public Relations公共关系 　Unit 9 Company Gifts公司纪念品Chapter 10 Contacting with Bank 与银行业务　Unit 1 Opening an Account开立账户　Unit 2 Inquiring About Interest Rates询问利率　Unit 3 Depositing and Withdrawing存款取钱　Unit 4 Closing an Account注销账户　Unit 5 Cashing a Check支票兑现　Unit 6 The Rate of Exchange外汇汇率　Unit 7 Exchanging Money货币兑换　Unit 8 Credit Card信用卡　Unit 9 Reporting a Lost Passbook存折挂失　Unit 10 Investing in Stock Market投资股市Chapter 11 Business Trip 商务旅行　Unit 1 Daily Schedule日程安排　Unit 2 Passport and Visa护照签证　Unit 3 Booking a Plane Ticket订飞机票　Unit 4 Security Check安全检查　Unit 5 On the Plane在飞机上　Unit 6 Transit转机　Unit 7 Passing the Customs过海关　Unit 8 By Ship乘船　Unit 9 By Train乘火车　Unit 10 Asking the way问路　Unit 11 By Bus乘公交车　Unit 12 By Subway乘地铁　Unit 13 Taking a Taxi乘出租车　Unit 14 Reserving a Room订房间　Unit 15 Checking in入住登记　Unit 16 Wake-up Call电话叫醒　Unit 17 Laundry送洗衣物　Unit 18 Maintenance维修服务　Unit 19 Bill Mistake账单错误　Unit 20 Checking out结账退房　Unit 21 Booking a Table餐厅订位　Unit 22 At the Restaurant在餐馆　Unit 23 Sightseeing参观游览

章节摘录

　　Reappearance Dialogs　　Give It a Whirl　　A: What can I do for you， Mr. Sun?　　B: I want to add something to the agenda.　　A: I cant do that without the general managers approval.　　B: But its really important. You can see that, cant you? I want to be sure it gets the attention it needs and the information I gave you is delivered to all the members with the meeting package.　　A: I agree its a relevant issue, but its not my call.　　B: OK. Ill talk it with Mr. Lee.　　Show Ones Capabilities　　A: Do you think we will spend more than twenty minutes in the opening?　　I think it should be pretty simple.　　B: It shouldnt take too long, but there will be a lot of seniors at the meeting. In the opening exercises it is protocol to spend a little time to recognize them. I reckon it should take about half an hour before we can even get to the minutes.　　A: Welt, at least the minutes shouldnt take too long to review. There shouldnt be a lot of active business left over from last meeting.　　B: True. After review and acceptance of the minutes, we have several committee reports. Old business wont take up too much time, but sometimes the committee delegates can be a little verbose.　　A: We can set a five minute report time with a three minute question and answer afterwards.　　B: Thats no good. Well loose control of the meeting if we open it up to questions too early.　　A: True. Well, impose an eight minute limit on the committee reports then, well save Q and A until right before closed session.　　B: Sounds good.　　情景再现　　小试牛刀增加议题　　A：需要我帮什么忙吗，孙先生?　　B：我想在会议上再增加一些议题。　　A：没有总经理的同意我不能这么做。　　B：但是你应该也看得出这很重要吧?我希望这个议题务必得到适当的关注，我今天给你的东西也要放在会议的文件袋中，发给所有的与会人员。　　A：我同意那很重要，但那不是由我做主。　　B：好吧，我去和李先生谈。　　大展身手确定会议议程　　A：你认为我们开幕式发言需要20多分钟吗?我认为应该非常简短。　　B：是不应该花太长时间，但是会上有很多高层人士出席。开幕式上，从礼节上讲需要花点儿时间让大家认识一下他们。我计算过应该需要半个小时左右才能进入会议记录环节。　　A：那好吧，至少不要花太多时间评议会议记录。上次会议之后应该没有留下太多的后续工作。　　B：是这样。在评议和接受会议记录之后，我们还有几份委员会的报告要看。遗留问题不会占太多时间，但有时委员会代表会很哕嗦。　　A：我们可以设定报告时间为5分钟，随后是3分钟的问答时间。　　B：这样不好。如果我们会上过早让大家提问，我们会失控的。　　A：确实如此。那我们给委员会报告限定8分钟，这样把问答时间拖到会议结束之前。　　B：这样还不错。

用户评论 (总计6条)

•   这本书实用性很强，商务英语简洁明了，价格很实惠哦
•   这一套书很好，我计划五一之前独守他，能不能做好我想干的全靠它了，干吧
•   这本书内容也很多，大体翻了一下，等有时间好好学习一下。
•   这本书内容丰富 ，当当网配送速度快 服务态度好 谢谢
•   这本书总体来说还不错，就是有些内容太老套了
•   如题。
  个人感觉如果是希望某一方面的英语有很大收获的朋友，还是挑选比较有针对性的英语提高书籍吧。
  这本书话题很多。几乎涵盖了职场中（以及外贸方面）的所有英语应用情景...但是每个话题只有一面纸的内容，翻开来左面是英文对话，右面是相应的中文解释...
  由于篇幅的局限，内容上就几句带过...真正应用的时候，怎么可能这么说2句就没的说了呢...
  
  而且，现在英语国家的人见面还说"how do you do ?"吗？这不是很老套的一句问候语了么？
  本书第16页还在应用这句...