电子商务英语

出版时间：2011-6  出版社：华中科技大学出版社  作者：苏雪　主编  页数：184  

内容概要

　　本书是一本实用的电子商务专业英语教材，内容新颖、丰富，以电子商务与网络技术为背景，力求切合实用型电子商务专业学生的培养目标。《电子商务英语》充分考虑了电子商务的专业性和发展性，教材所选用的大部分资料节选自国内外最新文献，保证了《电子商务英语》文献的纯正性。同时，《电子商务英语》紧跟现代电子商务的发展趋势，尽可能兼顾系统性、实用性和前瞻性。为方便学习，书后附有专业英语常用语法知识、电子商务专业术语、单词表、科技英语写作、模拟试题等。另外，为方便教学，《电子商务英语》配有电子备课包，内容包括所有课文原文、单词注释、难句分析，方便教师进行多媒体教学。

书籍目录

Unit1 Understanding the E-Commerce
　Lesson 1 Overview of the E-Commerce
　Lesson 2 E-Commerce in China
Unit 2 Understanding the lnternet
　Lesson 3 Overview of the lnternet
　Lesson 4 Why Invest on the Internet？
Unit 3 E-Commerce Category
　Lesson 5 Typical E-Commerce Business Models
　Lesson 6 Online Auction-New Business Model
Unit 4 Applications of E-Commerce
　Lesson7 Online Publishing
　Lesson 8 E-Government
Unit 5 Building a Website and E-Mail Marketing
　Lesson 9 How to Build a Website
　Lesson 10 E-Mail Marketing in E-Commerce
Unit 6 Electronic Payment Systems
　Lesson 11 Electronic Payment Systems
　Lesson 12 Security Schemes in Electronic Payment Systems
Unit 7 E-Commerce-Trends and Prospect
　Lesson 13 E-Commerce Opportunities and Barriers
　Lesson 14 The Future of Electronic Commerce
附录A 专业英语中的常用语法知识
附录B 电子商务专业常用词汇
附录C 单词表
附录D 科技英语写作
附录E 模拟试题及参考答案
参考译文及答案
参考文献

章节摘录

版权页：插图：Lesson 2 E-Commerce in ChinaIn the past several years,E-commerce in China was just a beautiful picture,but nowit has become a reality.With the advent of the Internet,profound historical transformation has broughtabout unprecedented changes to the human society covering every aspect of people'slife,work and study. Today,more people become heavily dependent upon the Internetand would be at a loss without it.Thus people say that"the time of E-commerce hascome". For over 30 years of reform in China,the country's information industry haswitnessed fast development whose speed is rarely seen in the world. China's telephoneand network users and scale are now second in the world only to that of the UnitedStates. According to survey data publicized on January 17,2008 by CNNIC,there are8 920 000 Internet-accessing computers and around 22. 5 million Internet users in China,which is above 2% of the total national population,a 33％increase in half a year's timecompared with the number of 16. 9 million people in July,2000.  With the increase of thenumber of Internet users, Internet-related environment is also developing rapidly.Bandwidth is increased by large extent.  The total bandwidth of international lines hasreached 1 234 Mbps,4 times of 351 Mbps in July,2000. 2 Wireless Internet applicationsare surfacing. Laws and ordinances pertaining to Internet management are coming intobeing.  Rapid increase of Internet users and improving environment provide huge marketpotential and development prospects for E-commerce in China.

编辑推荐

《电子商务英语》是高等学校商务英语规划教材之一。