商务英语阅读（上册）

出版时间：2007-8  出版社：外经贸大学  作者：国晓立  页数：169  

内容概要

本书为商务英语阅读上册，共16个单元，内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读：主课文内容翔实，让读者对本单元话题作整体了解，掌握本领域的专业词汇；快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生，也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。

书籍目录

Unit 1 International Trade 　Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks　Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable GrowthUnit 2 Setting Disputes -- the WTO's Unique Contribution　Fast Reading I Integrated Negotiation　Fast Reading 11 Dialogue Key to Resolving IPR DisputesUnit 3 Globalization and Its Impact on the Business　Fast Reading I Population and Globalization　Fast Reading 11 Norway and Peru Next China's Trade TargetsUnit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB?　Fast Reading I Solving the Trade Imbalance　Fast Reading ]I Survey: Cheap Exports of China Reduce World InflationUnit 5 Don't Fence Me Out!　Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America 　Fast Reading II China: U.S. Piracy Complaint May Hurt TiesUnit 6 China, Dumping or Not　Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit　Fast Reading II China Steel Companies Win Anti-dumping CasesUnit 7 The Force Behind the Nike Empire　Fast Reading I Richard Branson and His Virgin Kingdom　Fast Reading II A Most Influential Person of the 20th CenturyUnit 8 Regional Economic Integration　Fast Reading I China ASEAN to See Closer Economic Ties　Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)Unit 9 Environment, Trade, and Investment (82)　Fast Reading I The Effects of Trade Liberalization on the Environment　Fast Reading II EU Leaders Agree to Cut Greenhouse GasesUnit 10 Negotiation Skills and Strategies　Fast Reading I Business Is Negotiation　Fast Reading I Negotiating Customer AgreementsUnit 11 "Toyota" of China　Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul　Fast Reading II Microsoft, Lenovo to Set Up Joint R&D CenterUnit 12 The Survival of the Old Brands　Fast Reading I Honda Plans New Brand through Guangzhou Venture　Fast Reading II Pu'er: The Tea That Changed a CountyUnit 13 E-commerce: Doing Business Online　Fast Reading I Going Shopping? Go Global!　Fast Reading II E-Trading Helps Small Firm Bag Market ShareUnit 14 China's Door Now Wide-Open for Foreign Banks　Fast Reading I Bank Gets Nod for Joint Venture　Fast Reading II Foreign Banks Go LocalUnit 15 Known Brands Acquiring Name Recognition　Fast Reading I Mergers and the Supersizing of Bussiness　Fast Reading 11 Thai Company Wins Bid for Gujing GroupUnit 16 Multinational Companies　Fast Reading I Mengniu Inks NBA Promotions Partnership　Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, ShanghaiKey to Exercises

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