名人经验

出版时间：2008-1  出版社：Oxford University Press USA  作者：Donna Cutting  页数：226  

内容概要

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

书籍目录

Applause. Preface. Chapter One. The Chicago Pizza Principle. Chapter Two. Red Carpet Arrivals. Chapter Three. Give ‘Em Their Chicken Soup. Chapter Four. The Star of Your Show. Chapter Five. Star Power. Chapter Six. Are You Anybody? Chapter Seven. The Celebrity Next Door. Chapter Eight. Branding Ovations. Chapter Nine. The Booger Principle. Chapter Ten. Be an A List Customer. Chapter Eleven. That's A Wrap. Resources. About the Author. Second Wind Dreams. The Celebrity Experience Hall of Fame. Citations.