在线交易指南Online Business All-In-One For Dummies

出版时间：2007-10  作者：Matthews, Dan/ Barrow, Colin/ Barrow, Paul/ Brooks, Gregory/ Carter, Ben  页数：670  

内容概要

Turn your business dreams into profitable reality with this straightforward　guide to setting up and running an online business. It walks you step-by-　step through the entire process, from researching the market and designing　your Web site, to marketing your product online and trading securely. Whether　you're starting out or looking to expand an existing business online, this up-to-date book provides you with all the support and expert advice you need　to successfully build your own online empire.

书籍目录

Introduction Book I: E-Business 　Chapter 1: Can You Do the Business?　Chapter 2: Testing Feasibility　Chapter 3: Preparing the Business Plan　Chapter 4: Setting Off in the Right Direction　Chapter 5: Harnessing Creativity in Your Business　Chapter 6: Opening Your Own Online Business in Ten Easy StepsBook II: Setting Up your Web Site　Chapter 1: Finding the Money　Chapter 2: Choosing and Equipping Your New E-Business　Chapter 3: Selecting the Right Web Host and Design Tools　Chapter 4: Giving Your E-Business Site Structure and Style　Chapter 5: Building In Security Up FrontBook III: Getting Known E-asily　Chapter 1: Marketing Your Wares　Chapter 2: Researching Your Customers, Competitors, and Industry　Chapter 3: Getting Net-Savvy  　Chapter 4: Search Engines: What You Need to Know　Chapter 5: Controlling the Message with Online Advertising　Chapter 6: Spreading the Word with Internet PRBook IV: Keeping Business Ticking Over　Chapter 1: Operating Effectively　Chapter 2: Controlling Your Books, Your Records, and Your Money  　Chapter 3: Counting Your Sales  　Chapter 4: Monitoring and Improving Your Business　Chapter 5: Making It All Legal  　Chapter 6: Online Business Accounting Tools  Book V: Handling Customers and Staff.  　Chapter 1: Employing People　Chapter 2: Inspiring Employees to Better Performance　Chapter 3: Harnessing the Power of Technology　Chapter 4: Attracting and Keeping Customers　Chapter 5: Accepting Payments　Chapter 6: Service with a Virtual SmileBook VI: Using eBay.co.uk　Chapter 1: Why eBay Is a Great Place to Buy and Sell　Chapter 2: Using eBay.co.uk to Launch Your Business　Chapter 3: Running a Business on eBay.co.uk　Chapter 4: Opening a Shop, Virtually　Chapter 5: Jazzing Up Your Auctions　Chapter 6: Building an eBay.co.uk Back OfficeBook VII: Understanding Web 2. O.　Chapter 1: Profiting from New Business Tools　Chapter 2: The Emergence of Web 2.0Index