大学商务英语阅读

出版时间：2008-1  出版社：上海华东理工大学  作者：穆家骅，王晓光编  页数：367  
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内容概要

本书是大学商务英语阅读教程，内容涵盖经济全球化及其引发的经营和管理理念的变化、战略管理、人力资源管理、企业文化、技术管理、营销策略、货物流程、金融及财务等诸多方面。　　全书共分十八个章节，每个章节分三个部分，每部分均配有形式各异的练习，以帮助读者巩固所学知识。附录部分分别提供了专业词汇的相应汉语译文，部分专业词语的英语释义及其练习部分参考答案，以备读者参照使用。

书籍目录

Chapter 1 Market Economy　Part One Organization of the Market Economy(1)　Part Two Organization of the Market Economy(2)　Part Three A FREE，MARKET CURE FOR GLOBAL WARMINGChapter 2 Strategy and Strategic Management　Part One Strategic Management(1)　Part Two Strategic Management(2)　Part Three BP AMOCO IS COOKING WITH GASChapter 3 Exerting Strategic Leadership　Part One Exerting Strategic Leadership(1)　Part Two Exerting Strategic Leadership(2)　Part Three THE MAN WHO WOULD BE WELCHChapter 4 Human Relations　Part One Motivation and Motivators　Part Two Developing an Effective Reward Structure　Part Three COMMERCE REWEAVES THE SoCIAL FABRICChapter 5 Corporate Culture　Part One Building a Strategy-Supportive Corporate Culture　Part Two Managing Diverse Cultures in Mergers and the Global Marketplace　Part Three LET’S TALK TURKEYSChapter 6 Technology and Management for Technological Advantage　Part One Technology and Management Support for Technological Advance　Part Two Automation in Service　Part Three TECH LEADS BOTH UP AND DOWNChapter 7 External Environment　Part One The General Environment　Part Two The Competitive Environment　Part Three OFFSHORE BETTING：THE FEDS ARE ROLLING SNAKE EYESChapter 8 Nature of Marketing　Part One Marketing Defined　Part Two The Evolution of Marketing　Part Three THE FALL AND RISE OF HARPERCOLLINSChapter 9 Sociocultural Influences on Consumer Behavior　Part One Sociocultural Influences on Consumer Behavior(1)　Part Two Sociocultural Influences on Consumer Behavior(2)　Part Three HIGH-TECH MARKETERS TRY TO ATTRACT WOMEN　WITHOUT CAUSING OFFENSEChapter 10 Promotion and Marketing Communications　Part One The Role of Promotion　Part Two Communication Process and Marketing Communications　Part Three BIG THREE FACE RIVALS WHO GO DOOR-TO—DOORChapter 11 Advertisement and Public Relations　Part One Advertising and Its Economic Impact　Part Two Public Relations　Part Three A CRISIS OF CONFIDENCEChapter 12 Operations　Part One Operations Function　Part Two Importance of Operations and Managers’Roles　Part Three J&J STOPS BABYING ITSELFChapter 13 Materials Management　Part One Materials Flow　Part Two Purchasing and Inventory　Part Three THE WAR FOR BETTER QUALITY IS FAR FROM WONChapter 14 Global Diversification　Part One A Worldwide Perspective on Strategy　Part Two Formulating Worldwide Operating Strategies　Part Three THE BARONS OF OUTSOURCINGChapter 15 Accounting　Part One Accounting and Financial Statements　Part Two Qualitative Characteristics of Accounting Information　Part Three ETHICS BE DAMMED，LET’S MERGEChapter 16 Financial Assets　Part One A Monetary Financial Asset——Money　Part Two Nonmonetary Financial Assets　Part Three A TALK WITH A FATHER OF THE EUROChapter 17 Global Competition and Competitiveness　Part One Global Competition and Continuous Improvement　Part Two Methods Used to Improve Competitiveness　Part Three MASTERS OF INNOVATlONChapter 18 Computers and Information Systems　Part One The Management of Information System　Part Two Business Capabilities of Computers　Part Three INFO TECH：THE PAYOFF IS BIGGER THAN YOU THINKAPPENDIX 1　商务专业词语汉语译文(Part Two Ex，Ⅲ)APPENDIX 2　词汇解释(Articles of Part Three)APPENDIX 3　练习答案

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　　《大学商务英语阅读（第2版）》的文章均选自西方工商经济管理专业的各类原版教材和具有相当影响的西方商务刊物。内容涉及经济、贸易、商务、管理等各个方面，涵盖面宽，信息新，词汇丰富，且阅读量大。 全书共分为十八章，每章包括三个部分。第一和第二部分的课文是关于经济领域中所涉及的许多概念、理论、政策、措施及相应的论述和分析，内容丰富，理论性强。第三部分的文章均由有关方面的专家撰写。这些文章介绍了当今经济全球化进程中各种最新的经济动态、社会和经济发展的趋势、经营和管理理念的巨大变化和发展，内容积极，极具启示性。