商务英语阅读（下册）

出版时间：2007-9  出版社：对外经济贸易大学  作者：国晓立，周树玲主  页数：167  

内容概要

本书为商务英语阅读下册，共16个单元，内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读：主课文内容翔实，让读者对本单元话题作整体了解，掌握本领域的专业词汇；快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生，也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。

书籍目录

Unit 1  Team Spirit: Cultivate the Culture  Fast ReadingⅠ  Does Team Spirit Make Economic Sense?  Fast ReadingⅡ　Team Building: Fostering the Team SpiritUnit 2  Performance Evaluation   Fast ReadingⅠ  Alive Hospice Uses Performance Evaluation in Employee Surveyand Sees Benefits  Fast ReadingⅡ　Microsofi's Performance Evaluation System Roils CodersUnit 3  Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers  Fast ReadingⅠ  Fostering New Ideology and Creating Yueda Brand  Fast ReadingⅡ　What Does an Organization's Culture Reveal?Unit 4  Why Should We Go for Six Sigma?  Fast ReadingⅠ　Six Sigma -- the Soul of Effectiveness  Fast ReadingⅡ　Six Sigma Implementation at SiemensUnit 5  General Introduction to Logistics  Fast ReadingⅠ　Lowering Logistics' Costs  Fast ReadingⅡ　International Trade, Transport & LogisticsUnit 6  Challenges Facing Chinese Logistics Industry  Fast ReadingⅠ　Logistics Firms Face Challenge  Fast ReadingⅡ　China's Third-Party Logistics Market Report 2006Unit 7  Just-in-time  Fast ReadingⅠ  Focus on Public Transportation  Fast ReadingⅡ　Linyi Focuses on Trade and LogisticsUnit 8  Universal Parcel Service  Fast ReadingⅠ　Foreign Express Giant Invests in China  Fast ReadingⅡ　Corporate Culture of UPSUnit 9  General Introduction to Insurance  Fast ReadingⅠ　Executive: Anbang Plans to Move into Life Insurance Sector  Fast ReadingⅡ　ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory Unit 10  IPR and Economic Growth   Fast ReadingⅠ　Jordan Benefits from Intellectual Property Reforms  Fast ReadingⅡ　Strategic MovesUnit 11  Human Relationship in the 21st Century   Fast ReadingⅠ　How to Deal With Misunderstanding  Fast ReadingⅡ　The Most Beautiful HeartUnit 12  Cross-cultural Communication  Fast ReadingⅠ　Breaking the Barriers of Intercultural Communication  Fast ReadingⅡ　Christmas Celebrations Around the WorldUnit 13  Business Etiquette  Fast ReadingⅠ　Business Culture in China  Fast ReadingⅡ　Helpful Negotiation TipsUnit 14  Interview Skills  Fast ReadingⅠ　On-campus Interviewing  Fast ReadingⅡ　Worst Interview ExperiencesUnit 15  The Future of World Economy  Fast ReadingⅠ　Developing Countries Shaping the Future of World AgricultureTrade  Fast ReadingⅡ　IMF Predicts Energetic World Economy for 2007 -2008 Unit 16  Sustainable Development  Fast ReadingⅠ　Attracting Talents  Fast ReadingⅡ　Ending PovertyKey to ExercisesReference