Perfect Phrases for Real Esate Agents and Brokers完美短语之不动产经纪人和经纪人

出版时间：2008-9  作者：Dan Hamilton  页数：271  

内容概要

In our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you'll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close the deal. This easy-to-use, quick-reference guide gives you:　　Hundreds of quick, ready-to-use words and phrases 　　Coverage of every situation you'll face, from meeting a new client to finalizing the sale 　　Winning approaches that persuade prospects and generate sales 　　Expertise from a top realtor educator and author

书籍目录

PrefaceChapter 1．Telephone Dialogues  Answering the Telephone Correctly  0bjective of the Broker When Advertising  Obiective of the Agent When Answering the Telephone  Objective of the Caller When Calling on a ReaI Estate Advertisement  Rules for Handling a Buyer CalI  Generic Dialogue      AdditionaI Questions and Dialogue  “Place on Hold”Dialogue  “Get the Name”Dialogue  “Provide Information”Dialogues  “Something Kinda Special”Dialogue  I Doing Things the Hard Way”Dialogues  “Iternate Choice”Dialogue  HWrap—Up’Dialogue  “Get a Referral”Dialogues   "Lease-to-Buy Conversion" Dialogues   "Owner Finance" Dialogues   "Meet at Property" Dialogue   "1 Am Not Paying" Dialogue   "Drive By and Call You" DialoguesChapter 2.Telemarketing for Real Estate Agents and Brokers   Telemarketingwaka Cold Calling   Generic Telemarketing Dialogues   Calling to Do Survey   Calling about a Specific Property   Calling Specific Person   Calling an Out-of-Town Agent   Calling a Waif   Calling on a Mail-Out Card   Calling a For Rent By Owner   Calling Someone with Positive Life Changes   Calling Someone with Negative Life Changes   Calling Someone Who Wants Your Phone Number   Calling about a Great Property   Calling a Friend   Calling Someone in Your Sphere of JnfluenceChapter 3. For Sale By Owner Dialogues   The Mentality of the For Sale By Owner   Assumptions for Calling For Sale By Owners   Generic Dialogue for Calling FSBOs   Secondary Dialogues for Calling FSBOs   Dialogue for Calling FSBOs--Market Availability   Dialogue for Calling FSBOs--Survey   More Generic Dialogues for Calling FSBOs   Dialogue for Calling FSBOs--Market Evaluation　　……Chapter 4. Expired-Listing DialoguesChapter 5. Business Development Door-to-Door DialoguesChapter 6. Dialogues for Working with SellersChapter 7. Dialogues for Working with Buyers DialoguesChapter 8. Closes and Objection-Handling DialogueS